Senior Designer, Freddie's Flowers
Office located in Battersea, England
Flower subscription service
Open for applications
Flower subscription service
101-200 employees
Open for applications
Office located in Battersea, England
101-200 employees
Company mission
To change the world of flowers, and to change the world with flowers.
Role
Who you are
- If you have a passion for innovation and creativity within a small team we would love to meet you!
- A creative portfolio demonstrating a strong body of work in line with current design trends which showcases your keen eye for style
- Proficiency in Adobe Creative Suite and Figma
- Proficiency in basic video editing and motion graphics
- Excellent layout and typography skills with strong attention to detail
- Excellent knowledge of print production and process
- Strong organisational and time management skills
- A passion for branding, storytelling, and pushing creative boundaries
- Illustration skills a bonus
- Retouching skills a bonus
- Passion for floristry/ flowers
What the job involves
- We are in an exciting period of redefining our brand creative and are looking for a passionate and creative Senior Designer to be part of the journey
- You will assist in overseeing the creation of visual assets for digital and print across web, social, CRM, packaging and editorial working within a small design team to bring ideas to life
- With an impeccable eye for style and design you will contribute to a new brand refresh and bring a wealth of ideas on how to interpret a new creative direction across print and digital
- Assist the CD in rolling out a refreshed visual identity across site, CRM, social, packaging and editorial
- Assist in developing and maintaining brand guidelines, ensuring correct application across multiple mediums
- Assist in leading the design and production of visually engaging, high-performing email campaigns ensuring all designs are optimized for deliverability, mobile responsiveness, and accessibility
- Maintain and evolve email design systems and reusable templates in accordance with brand guidelines
- Suggest A/B design tests and analyze performance metrics to continuously optimize email designs
- Stay abreast of current design trends and email best practices
- Oversee the design of all site graphics, banners and image updates
- Ensure all imagery and graphics are optimized for web and mobile responsiveness
- Lead the design and production of compelling static and animated motion graphics, videos, and visual assets for various social platforms
- Stay updated on animation and video trends, tools, and techniques
- Oversee the design and development of all packaging including boxes, care guides and other promotional materials
- Own projects from concept through pre-press and final delivery, ensuring accuracy, consistency, and print-readiness
- Work closely with print vendors and production partners to ensure quality control and meet production specifications
- Inspire our small design team of two bringing creativity, technical precision, and strategic thinking to every project
- Assist in delegating all design briefs and sign off first rounds of all designs providing constructive feedback during design reviews
- Liaise with the wider team to understand project requirements and ensure all information is captured for the design team
- Ensure all design work aligns with brand guidelines and reflects the company’s visual identity
- Manage multiple design projects simultaneously, ensuring deadlines are met
- Maintain an organised filing system for design assets, ensuring files are easily accessible to other team members
Salary benchmarks
Our take
Freddie's Flowers is a UK-based flower subscription service, founded with the vision of offering customers regular, seasonal blooms without the inconvenience of constantly reordering. Setting itself apart in the market, Freddie's Flowers goes the extra mile in delivering weekly boxes of freshly cut, seasonal flowers and providing customers with expert guidance on arranging each bunch to maximise their beauty and potential.
At the heart of Freddie's Flowers' success lies its customer-centric approach. Unlike traditional flower subscription services, it offers a no-commitment model, giving customers the freedom to decide when they want to receive flowers. This flexibility has garnered the company a loyal and satisfied following, as it continues to prioritise customers' needs and preferences.
Freddie's Flowers successfully launched in Germany in 2020 but saw slow progress in the Netherlands and California in 2023. However, with its dedication to delivering joy and beauty through flowers, Freddie's Flowers continues to make a lasting impact in the UK floral industry, even if its seeds further afield have not yet bloomed.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$60m
LATE VC
Nov 2020
$4.9m
EARLY VC
Total funding: $64.9m
Company benefits
- Option to buy extra holiday days
- Discounted flowers for friends/family
- Hybrid working
- Learning anddevelopment support
- Cycle to work scheme
- Employee assistance programme
- Discounted Class Pass
- Discounted Class Pass
- Health and wellbeing sessions with The Mind Clinic
- Team socials and events
- An abundance of organic snacks
Company HQ
Nine Elms, London, UK
Leadership
Freddie Garland
(Founder)Previously Head Of Direct Sales at Abel and Cole for 3 years.
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