Partner Marketing Manager, Roofr
CA$130-150k
All-in-one sales platform for roofers
Be an early applicant
All-in-one sales platform for roofers
101-200 employees
Be an early applicant
CA$130-150k
101-200 employees
Company mission
To ensure every family has access to an affordable roof.
Role
Who you are
- This role requires a strategic, data-driven marketer with expertise in building co-marketing programs with a wide range of different partner types, including joint campaigns, content creation, and go-to-market (GTM) strategies
- 4+ years of experience in partner marketing role
- 2+ years of experience in a startup SaaS environment; preferably PLG SMB or construction-tech related
- Proven success managing co-marketing campaigns and joint lead generation with strategic partners
- Understanding of partner dynamics in an SMB SaaS or tech environment, especially in aligning sales, product, and marketing
- Skilled in creating co-branded content with partner involvement
- Experience tracking and optimizing campaigns based on KPIs like lead conversion and ROI
- Ability to develop resources and training materials to empower partners in marketing joint offerings
- You’re highly organized, detail oriented, and can multitask
- You have superior written and interpersonal communication skills; comfortable being customer-facing
- You enjoy traveling and working on the go
- You’re self-motivated with the ability to prioritize and problem solve quickly
- Familiarity with design tools such as Figma or Adobe Suite a huge plus!
- Familiarity with marketing tech stack tools (e.g., HubSpot, PartnerStack, Webflow, Pendo)
What the job involves
- The Partner Marketing Manager will drive co-marketing and partner enablement initiatives to support the growth of Roofr’s strategic partnership channel
- The ideal candidate will collaborate cross-functionally to develop and execute marketing initiatives that engage shared audiences, and maximize pipeline growth
- Work closely with revenue and marketing teams to ensure alignment on partner marketing objectives
- Develop and implement detailed quarterly co-marketing strategies with key partners to drive mutual growth
- Own end-to-end project management of co-marketing campaigns from project briefs and timelines to budgets and campaign performance
- Execute joint digital and in-person co-marketing campaigns in collaboration with partner teams, utilizing a mix of channels including email, print, webinars, content marketing, events, and other sponsorships
- Work with content creators and designers to develop co-branded marketing assets, templates, case studies, and thought leadership pieces that highlight partner integrations and success
- Design and deliver resources, tools, and training to enable partners and affiliates to effectively market and sell joint offerings; support the development of a partner portal
- Measure and optimize co-marketing campaigns, using data to make improvements and share ROI insights with stakeholders
- Track and manage contracts, a partner library, vendors, campaign calendar, and inventory
- Co-plan joint events with Roofr’s events team and partner company for trade shows, and webinars, coordinating internal teams to execute and follow up on event leads
- Ensure consistency in messaging across all partner program communications, aligning with Roofr’s brand voice and value-based campaign messaging
Our take
Roofing is one of those manual industries that’s been around forever, and can sometimes feel like it still exists in a completely pre-digital age. But Roofr’s on a mission to change that, with its software platform designed to modernize the industry.
One of its main selling points is that it offers roofers the ability to give instant estimates. It works with companies like Nearmap, whose low-altitude planes take high-resolution photos for mapping, and provides roofing companies with high-quality imagery of the roof to be able to give an estimate without a site visit - easier for the company and customer.
A few other start-ups are aiming to reinvent the roofing industry, with competitors like Roofer Pro and Acculynx offering similar aerial measurement technology. But roofing is a $40 billion-a-year industry, and Roofr is one of the leaders of its revolution and with substantial funding to its name, it's in a position to further strengthen its platform and continue to pave the way in the roofing landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
74% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$23.5m
SERIES A
Sep 2022
$12m
SERIES A
Total funding: $43.8m
Company benefits
- 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
- 1 Friday off per month (we call those our laundry days!)
- Company wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- Medical, dental and vision insurance premiums for employees and their dependents
- Generous Parental Leave policy
- We host 2 retreats per year and great team building activities
- Ample learning and development opportunities to continue growing your career
- Home office setup stipend
- Remote first culture
- Weekly Friday paydays!
Company HQ
Union Square, San Francisco, CA
Leadership
Richy Nelson
(Co-Founder & CEO)Began their career as a Roofer, spending over 13 years at Guaranteed Roofing before becoming a Project Manager at Trudel and Sons Roofing.
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