Director of Product Marketing, Salesforce
Heroku
$159-276.6k
Salary applies to Colorado and California-based roles only, and varies between locations
World's leading CRM provider
Job no longer available
World's leading CRM provider
1001+ employees
Job no longer available
$159-276.6k
Salary applies to Colorado and California-based roles only, and varies between locations
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 10+ years of experience in product or solutions marketing, communications, journalism, or as industry analyst
- Experience with developer and IT Executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems
- Ability to strategize and craft compelling narratives and strong storytelling skills
- You will have experience in defining strategy and coaching teams through execution
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, customers, and partners
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
- Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment
- Self starter with a builder’s mindset
What the job involves
- The Director Product Marketing will play a pivotal role in shaping Heroku’s perception in the market
- Reporting to the CMO, this leader will be responsible for Heroku's thought leadership messaging and content, editorial calendar, executive communications, and speaker bureau; pushing the narrative to gain mindshare for Heroku in various market categories, open source, and customer communities
- You will be part of the marketing leadership team and instrumental to Heroku’s go to market strategy
- As the first hire, you will define the strategy and narrative for thought leadership and foster an environment of creativity and experimentation in establishing this function
- You will work closely with the executive leadership team, product management, and with Heroku customers to deliver compelling narratives
- Messaging and narrative: Develop thought provoking and insightful narratives and perspectives on trends and topics in our industry and technology space
- Editorial: Develop a thematic editorial calendar with thought leadership content to increase awareness of Heroku
- Executive Comms: Support Heroku executives in building their profiles across the industry through bold and authentic narratives for media placement, speaking opportunities and thought leadership engagement
- Paid Media: Develop strategic paid media strategy for sponsored articles, interviews, videos, and podcasts of key spokespeople
- PR and AR: Work closely with PR and AR teams to develop and execute strategies for earned media and coverage
- Develop and run speaker bureau program within Heroku employees based on
- Analytics: Track and analyze performance and ROI of thought leadership programs
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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