Demand Generation Specialist, TrustFlight

CA$75-85k

+ RRSP matching program

Hubspot

Marketo

Pardot

Ahrefs

SEMrush

Google AdWords

Junior and Mid level

Vancouver

3+ days a week in office

Digital transformation services for aviation

Job no longer available

Digital transformation services for aviation

21-100 employees

B2BEnterpriseLogisticsProductivityDeep TechFlightsAutomation

Job no longer available

CA$75-85k

+ RRSP matching program

Hubspot

Marketo

Pardot

Ahrefs

SEMrush

Google AdWords

Junior and Mid level

Vancouver

3+ days a week in office

21-100 employees

B2BEnterpriseLogisticsProductivityDeep TechFlightsAutomation

Company mission

To be the trusted provider of digital workflow solutions to capture, store and share aviation data to improve safety and efficiency.

Job

Company

Role

Who you are

2-5 years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or technology company
Proven track record of driving growth through SEO and paid marketing campaigns, optimizing for traffic, lead generation, and conversions
Proficiency in key marketing platforms, including Google Ads, LinkedIn Ads, and Meta Ads, with hands-on experience in managing and optimizing paid campaigns
Strong understanding of SEO tools and platforms, such as SEMRush and Ahrefs, with experience in keyword research, technical SEO audits, and performance tracking to drive traffic growth
Strong understanding of SEO platforms to conduct technical site audits that drive traffic growth
Willingness and desire to leverage internal AI teams for process optimization
Expertise in leveraging data and analytics to guide decision-making, optimize marketing performance, and improve ROI
Experience implementing A/B testing frameworks to refine campaign performance, test messaging, and enhance conversion rates
Proven ability to align marketing initiatives with company revenue goals and track success through key performance metrics (KPIs)
Proficiency in marketing automation tools such as HubSpot, with experience in email marketing, lead nurturing, and audience segmentation
Experience managing and optimizing paid media campaigns, including budget allocation, targeting, and performance analysis
Exceptional leadership, systems thinking, communication, and organizational skills to drive marketing initiatives efficiently
Proactive, results-oriented approach, with a strong willingness to learn, adapt, and grow in a fast-paced environment

What the job involves

We are looking for a Demand Generation Specialist to drive growth marketing! The Demand Generation Specialist plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads
You'll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline
From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you'll have the freedom to test, learn, and scale what works
This role reports to Marketing Director
If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!
Create, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs
Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition
Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results
Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience
Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions
Support the maintenance and optimization of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance
Assist in managing and optimizing lead nurture workflows and segmentation strategies
Work closely with sales teams to ensure alignment on lead generation goals and handoff processes
Work closely within marketing team to distribute SEO-optimized assets that drive traffic and conversions
Stay ahead of industry trends, tools, and best practices in performance marketing
Ensure all campaigns and initiatives align with company standards and regulatory requirements
Assist in planning and promoting virtual and live events to drive lead acquisition and engagement

Our take

TrustFlight develops intelligent workflow automation platforms and other tools with the aim of improving levels of efficiency and safety across the aviation sector. Currently, the company’s suite of products caters to maintenance programmes, technical support, tech and engine logs, and operational and equipment management.

It’s a slim sector to be operating in - and one would think it would pit TrustFlight head to head with a prohibitively strong slew of industry giants. TrustFlight, however, is seeing good growth - and has even partnered with the likes of Boeing to bring blockchain verification methods to aviation supply chains.

This integration of sourcing and the blockchain is proving a smart and lucrative bet across various industries, given the tightening regulatory focus on promoting supply chain oversight. It’s just one example of how TrustFlight is leveraging its deeptech expertise to digitally transform aviation. Developments in this sector won’t happen fast, but they are critical, and highly influential. TrustFlight has its sights set on becoming an important player in the space.