Lead Strategist, Paid
$115-120k
Creator marketplace
Be an early applicant
Creator marketplace
101-200 employees
Be an early applicant
$115-120k
101-200 employees
Company mission
To empower creators to make a living doing what they love.
Role
Who you are
- Excellent written and verbal communication skills
- Strong storytelling and presentation skills
- Design and deck-building proficiency
- Ability to leverage AI tools to inform and accelerate creative process
- Robust understanding of media planning and buying
- Data-driven decision-making approach
- Strong creative acumen and problem-solving skills
- Ability to manage multiple projects simultaneously under tight deadlines
- Comfortable owning ambiguous, high-stakes proposals independently
- You have meticulous attention to detail and a commitment to excellence. You're proactive about staying ahead of market trends and translating them into actionable strategy. You work collaboratively across functions without requiring formal authority
- You're energized by complex, high-stakes work and thrive in a fast-paced environment where you can make a direct impact on client success and company growth
What the job involves
- #paid is seeking a Strategy Lead to join our Strategy team as an individual contributor. You'll own the development of winning proposals for our largest and most complex opportunities, working cross-functionally with Sales, Paid Media, Measurement, and Client Experience
- You'll also build direct relationships with a select number of strategic accounts—extending our value beyond the point of sale and helping clients find scalable, ongoing success
- This is a high-output IC seat with no formal management responsibility. You'll be expected to bring a strong point of view, support your peers informally, and help raise the bar for the team's craft
- Lead strategic development of RFP responses using data-driven insights to build compelling solutions
- Present creator strategies in pitch meetings with clients and agencies; present both in-person and virtually (work travel required)
- Own a select number of strategic accounts, serving as a trusted advisor and identifying growth opportunities
- Partner with Sales, Paid Media, Measurement, and Client Experience throughout sales, campaign execution, and performance reporting
- Stay ahead of emerging market trends and platform evolutions; translate these into sharper proposal work
- Build scalable materials (narratives, pitch deck templates, playbooks) as directed by the Director of Strategy
- Offer informal peer feedback on proposal approach and creative direction
- Manage expectations with internal and external stakeholders
- How You'll Spend Your Time: 70% individual contributor RFP and proposal work, 15% strategic account ownership and peer collaboration, 15% contributing to scalable materials and internal process support
Our take
The social media creator economy has continued to grow and flourish in recent years. However, influencers continue to battle the challenge of an ever-changing engagement algorithm. This has not made it easier for big brands, who have, since the early days of social media, struggled with harnessing the power of influencer marketing. #Paid was founded to provide a solution to both stakeholders.
#Paid is a creator marketing software platform built as a marketplace for businesses to harness the influencer marketing economy. It allows influencers access to a wide array of clientele, and provides its business customers with the ability to generate campaigns, shop creators, and reach their target audience without the expertise previously needed to execute these campaigns. The company’s precision matching has contributed significantly to its success in recent years.
Impressively, the company serves McDonalds, Sephora, Samsung, and Disney amongst other big names. With the continued rise of the content creation industry, #Paid’s unique positioning as both content and brand advocate should secure its growth along with it. Recently, the company was named an official TikTok Marketing Partner, offering yet more opportunity for it to expand the reach of its platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$13.5m
SERIES B
May 2018
$9m
SERIES A
Total funding: $24m
Company benefits
- Digital first
- Spending account
- Unlimited vacation
- Team socials
- Internet / phone allowance
- Health coverage
- Education allowance
- Summer Fridays
Company HQ
Wellington Place, Toronto, ON
Leadership
Bryan Gold
(Co-Founder & CEO)Previously worked as a Launch Specialist at Apple and is an Alumnus of Next Founders.
Adam Rivietz
(Co-Founder & CSO)Previously the Founder & President of Entourage Apps, which was acquired, as well as Owner & Founder of MyProm Inc.
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