Product Marketing Manager, Lepaya
Blended training platform for people and business growth
Job no longer available
Blended training platform for people and business growth
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower professionals worldwide to be more effective in their work and to lead happier lives so that they can ignite businesses.
Role
Who you are
- You’re a customer-centric marketer
- 5+ years experience, from which 3+ years of experience in B2B product marketing, ideally in HR tech or transformation management space
- You’ve worked with Product teams on the entire lifecycle of product marketing (Ideation, Messaging, Promotion, Measurement)
- You have experience in working with Product Owners and Managers and can motivate the people around you to grow by living and breathing the company’s values
- You care about providing creative solutions to specific problems, and always want to prove results and ROI
- You have an experimentation and growth mindset and take a scientific approach to creative solutions
What the job involves
- Gain a deep understanding of Lepaya’s addressable market and our existing customers alike
- Build simple but effective processes to ensure that market and customer insights are ingrained in our product GTM
- Oversee the product positioning and the way in which we talk about our product to the market and our customers
- Significantly contribute to building market intelligence, influence pricing and packaging decisions
- Collaborate with our Product Owners to determine unique and impactful, end-to-end go-to-market campaigns for new features and functionalities
- Own our one-off customer communications (seasonal emails, GTM campaigns, etc)
- Collaborate with our Commercial Organization to ensure their essential customer knowledge is baked into everything we do
- Increase customer retention through targeted and measurable GTM campaigns
Our take
Lepaya is an edtech company which was established with the belief that the right training at the right time is paramount to making organisations more productive. They provide training via a hybrid learning model, combining bite-sized online content with group sessions led by experienced trainers.
Lepaya combines "hard" skills with "soft" skills, which they call "power skills" training. Lepaya has worked with scale-ups such as Mollie, Picnic and Bynder as well as multinationals such as L’Oréal, Microsoft and KPMG.
The global training and development sector is worth billions. And with their 2023 funding boost (the largest annual funding raise in its sector) and 2022 acquisition of UK-based SpeakFirst, Lepaya aims to drive its mission to make fast-growing companies more productive by upskilling their workforce. Lepaya is using the funding and acquisitions to further expand into European markets such as the UK, Germany, and the Nordics.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2023
$38m
SERIES C
Dec 2021
$40.4m
SERIES B
Total funding: $86m
Company HQ
Jeruzalem, Amsterdam, Netherlands
Leadership
René Janssen
(Co-Founder & CEO)Previously, René was an Executive Vice President & Deputy Chief People officer at Lazada Group.
Peter Kuperus
(Co-Founder & CEO)They've previously worked at TravelBird as a Vice President and Manager. They have also co-found Westwing Home & Living NL.
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