Marketing Campaigns Manager, PowerSchool
$68-133k
Cloud-based software for K-12 education
Job no longer available
Cloud-based software for K-12 education
1001+ employees
Job no longer available
$68-133k
1001+ employees
Company mission
To power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way.
Role
Who you are
- This role requires a data-guided, strategic thinker with excellent communication skills and a passion for driving results
- 5-7 years of relevant marketing experience, preferably Demand Gen
- Proven track record of success in marketing programs, B2B experience preferred
- Experience building and developing campaigns in a complex product environment
- Salesforce CRM, ABM and Marketo experience strongly preferred
- Excellent communication, project management, and numerical skills
- Experience working directly with B2B SaaS or education industry
- Previous experience building and executing ABM campaigns: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing
What the job involves
- As Marketing Campaign Manager, you will be responsible for devising and running marketing campaigns that generate pipeline & bookings aligned with organizational goals
- Multiple campaigns and programs are overseen at any given time and can include a variety of tactics including ABM, digital surround, nurtures, email, webinars, events, etc
- Oversee the implementation, tracking, and measurement of marketing campaigns across all channels to achieve Marketing pipeline goals
- Develop Account Based Marketing (ABM) plans that include tailored messaging and content strategies for specific accounts
- Leverage marketing analytics and intelligence tools to track and analyze campaign engagement and ROI
- Continuously optimizing campaign strategies based on data insights to ensure relevance and effectiveness
- Partner with Product Marketing and Sales to create compelling campaigns that solidifies PowerSchool’s leadership position and differentiates us in the marketplace
- Lead the Demand Gen team to set campaign strategy through analysis of market data, product seasonality, and product launches
- Forecast and present to senior management campaign performance and ROI
Our take
Founded in 1997, PowerSchool is a software provider for K-12 education in North America with a vision to transform education through innovative technology. Whilst the pressures of the education system make it more difficult to individualize teaching styles following student needs, PowerSchool aims to do just that, most recently through its package of cloud tech resources.
PowerSchool’s a veteran of the industry and a testament to its success as an education provider is its acquisition portfolio, made possible through its wealth of successful products. Products created - or absorbed through acquisition - by PowerSchool include a Student Information Cloud for enrolment and document management, a student success cloud including behavioural support and attendance intervention features, as well as personalized learning and analytics products. Its breadth of product scope exemplifies a focus on the holistic approach to education tech.
PowerSchool is a verified unicorn, and despite its age has maintained its position as an industry leader. Recent innovations include the acquisition of budget and finance software company Allovue and the launch of AI educational assistant PowerBuddy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2000
$31.5m
LATE VC
Total funding: $31.5m
Company benefits
- Medical, vision, and dental insurance with HSA match
- Fantastic work environment
- Tuition reimbursement program
- 401k with matching
- Life insurance
- Discretionary Time Off – (Unlimited Vacation)
- Video game break room with pool and ping pong tables
- Employee referral program
- Free soda, coffee, and tea
- On-site gym at the Folsom headquarters and Roanoke office
- Festive holiday parties and events
Company HQ
Folsom, CA
Leadership
Hardeep Gulati
(CEO, not founder)Previously the CEO of SumTotal Systems, Vice President of Product Strategy at Oracle Corp and SpinCircuit, Inc. and was the CTO and President of eBizAutomation.
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