Senior Growth Marketer, Genio

• Full-Funnel Ownership: Proven track record of owning user acquisition, activation, and retention strategy in a pre-PMF or high-ambiguity scale-up context
• Rapid Experimentation Cadence: Demonstrated ability to run disciplined, evidence-led growth experiments and quickly pivot or scale based on results
• Metrics & Analytics Rigor: Hands-on experience establishing signal architecture, analyzing retention, calculating CAC, and demonstrating ROI on marketing spend
• Founder-Mode Autonomy: A self-starter who moves comfortably between high-level strategy and rolling up their sleeves for hands-on execution
• User Advocacy: A strong passion for the learner experience, actively collecting and translating quantitative and qualitative user feedback to shape product features

Desirable

• We are looking for our first Senior Growth Marketer (IC4) to join our new Study Platform unit. In this high-impact, pioneering role, you will be responsible for acquiring and growing an engaged student user base for our 0-1 Genio Planner product and the broader Genio Study Platform we are building on top of it
• You will drive student adoption, nurture an active cohort of learner advocates, and convert user momentum into the evidence and pipelines needed to expand into a high-value, institution-wide B2C2B sales motion
• User Acquisition & Retention: Building Planner’s D2C user base from zero into a meaningful, retained cohort of student users ahead of and beyond our September 2026 launch
• Full-Funnel Ownership & Experimentation: Operating in high-ambiguity, pre-PMF environments to design, execute, and analyze rapid growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels
• Signal Architecture & Budgeting: Defining and tracking crucial metrics like activation, engagement, retention, and .edu concentration while managing the Planner growth budget to defend and optimize spend
• Product Feedback Loop: Gathering qualitative and quantitative user feedback from Planner users and translating it into clear, prioritized inputs for our product roadmap
• PLG to Sales Handoff: Working closely with the institutional sales team to spot universities with concentrated student usage and package that data into qualified leads for future high-value sales
• You will operate with high autonomy on a dynamic 12–14 person team, working most closely with:
• Learner Experience Product Development team (insert here who they will be)
• Holly, our CPO (whom you will report into)
• Wider Genio marketing and brand team