Marketing Content Manager, AutoFi
$100-115k
+ Stock options
Commerce platform for the automotive industry
Job no longer available
Commerce platform for the automotive industry
201-500 employees
Job no longer available
$100-115k
+ Stock options
201-500 employees
Company mission
AutoFi's mission is to bring joy and trust to the auto retail experience by empowering sellers to succeed in a complex environment.
Role
Who you are
- 3+ year of B2B SaaS of marketing experience
- Proven experience with social media planning, execution, and reporting
- Experience with Marketing Automation tools such as Hubspot and Pardot/SF Marketing Cloud
- Very strong written communication skills
- Detail and deadline-oriented
- Automotive experience a plus
- Experience using AI tools such as ChatGPT to create, refine and streamline content creation a plus
What the job involves
- AutoFi is seeking a dynamic Marketing Content Manager responsible for overseeing social media, community management, content curation, project management, email marketing, and direct marketing
- You will join a growing and experienced team, moving the needle for the company
- Plan, write and execute content for emails, blog posts, social media, case studies, and more
- Execute and coordinate campaigns via HubSpot and Salesforce
- Own social media presences across Linkedin, Facebook, X, Instagram and YouTube
- Grow AutoFi’s reach by adding followers and partnering with like-minded companies to supercharge awareness
- Contribute content to AutoFi’s website
- Manage the content calendar and coordinate with stakeholders for reviews and approvals
- Collaborate with team members to create assets for campaigns and launches
- Repurpose content across formats (e.g. blog to LinkedIn post, webinar to ebook)
- Measure and report on content performance (traffic, engagement, conversion)
Our take
The automotive industry has historically relied on brick-and-mortar dealerships, but recent financial and technological innovations provides fertile ground for optimizations in sales. Dealerships have the opportunity to greatly boost revenue and customer scopes by offering lending services and providing sales journeys, but developing the infrastructure for such services is expensive and complex.
AutoFi provides a commerce platform for the automotive industry, offering dealerships tools for technology-driven online and showroom commerce, lending APIs, banking connections, and customizable sales journeys. The company's partnerships include automotive lenders such as Ford Credit, Santander, and Wells Fargo, helping dealerships to improve the affordability of their products while ensuring customer data compliance and protection.
Whilst the services that AutoFi’s technology facilitates are nothing new, many dealerships are unable to provide them due to a lack of connection with banks and credit providers, and the company has been smart to recognize this. Through its unified platform of customer experience and affordability tools, the company claims it can help dealerships boost revenue, with deal time reduced by 70% by improving access to automobile lending.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$85m
GROWTH EQUITY VC
Aug 2017
$10m
SERIES A
Total funding: $114.5m
Company benefits
- Medical, Dental & Vision covered by AutoFi
- Flexible work hours
- Excellent compensation structure
- Competitive pay and remuneration package
- Visionary leadership team
- Growth opportunities within a dynamic culture
Company HQ
Financial District, San Francisco, CA
Leadership
Kevin Singerman
(CEO & Co-Founder)Experience as Senior Vice President of Business Development and COO of SunGard from 2003 to 2012. Vice President of Corporate Development for Lending Club from 2014 to 2015.
Mandar Gokhale
(CTO & Co-Founder)Experience as Founder Engineer and Head of Product for Microplace Inc. from 2007 to 2011. Director of Product Management for GoDaddy from 2012 to 2015.
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