Product Marketing Manager, Granum
CA$100-130k
Salary for candidates based in the US $90,000 - $110,000
Business software for the green industry
Be an early applicant
Business software for the green industry
201-500 employees
Be an early applicant
CA$100-130k
Salary for candidates based in the US $90,000 - $110,000
201-500 employees
Company mission
To help green industry businesses win customers for life.
Role
Who you are
- 2–4 years in B2B SaaS with 2+ in Product Marketing, owning product research, launches and adoption programs end‑to‑end
- Experience with vertical SaaS in SMB, and familiarity with workforce/mobile tools
- Strong cross‑functional leadership and program management; comfortable organizing complex work across Product, Marketing, Customer Experience, and Sales
- Crisp communication and storytelling, and is able to distill complex functionality into clear, outcome‑focused messaging
- Examples of research rigor translating to product and GTM recommendations that improved product market-fit
- A bias for experimentation, data‑driven decision‑making, and visible iteration
- Demonstrated experience with in‑app lifecycle marketing and activation design (e.g., guides, tooltips, checklists, nudges), and partnering with CX for live enablement
- Hands‑on familiarity with adoption tooling (e.g., in‑app guides) and CX/usage analytics
What the job involves
- We’re hiring a Product Marketing Manager to strengthen our cross‑functional go‑to‑market execution across our software portfolio and accelerate product adoption for LMN
- This role will work on LMN, covering our Estimating & Reporting product teams
- This role will own the strategy and execution of product launches and adoption motions, partner closely with Product to inform our product roadmap and with Marketing, Sales, and Customer Experience teams to drive measurable improvements in new sales and product activation, usage, & retention
- Reporting to: Director of Product Marketing
- Our Product Marketing function is scaling to lead a deliberate, company-wide focus on improving product-market fit and driving deeper product adoption
- You’ll lead research projects and turn customer, market, & product insights into clear, compelling narratives to be a strategic input to the product roadmap and go-to-market strategies
- Expect broad cross‑functional exposure, meaningful ownership, and the opportunity to shape how we turn product investment into customer value that creates raving fans
- This role is perfect for someone who is looking to work hard, develop as a driver of execution and leader of teams, and grow their career quickly through their effort
- Become and serve as an expert on our product, our customers, and our market to serve as a strategic input to product, marketing, and sales strategies
- Build strategy and lead product go-to-market pods (small teams made up of GTM stakeholders) that plan & execute product adoption programs & campaigns
- Conduct customer and market research to serve as a strategic partner to Product Managers by identifying adoption barriers, product gaps vs. alternatives, and building an informed point of view on product market-fit
- Use your research insights to translate product capabilities into positioning, messaging, and enablement resources for Marketing, Sales and CX; maintain a single source of truth for value narratives and talk tracks to ensure consistency
- Support Sales to deliver a compelling collateral and consistent product narratives that align with the defined ideal customer profile needs with our value proposition
- Support Customer Experience to deliver live training, community webinars, and in‑person workshops that reinforce our “way to work” in product and convert awareness into usage
- Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes
- Build and launch lifecycle marketing programs for new and existing features, including: alpha/betas, sunsetting efforts, and improvements to existing products
Our take
Granum is the result of a merger between SingleOps and LMN, and delivers software for green industry players such as landscapers, tree and plant care providers, and irrigation services. It does this to help them streamline their workflows and optimise the experience of their customers.
Granum's software ecosystem offering is a comprehensive collection of business software, including CRM and invoicing, scheduling and job costing, reporting and analytics, and much more. Though it is not unique in delivering these features, its specialisation in serving green industry clients makes it a strong choice for businesses in that field, who may not find many industry-tailored options on the market.
With good funding at its back, the company has been expanding both its platform and its team. In 2022 it was ranked as the fastest-growing software company in the green industry for the second consecutive year on the Inc. 5000. With a string of acquisitions and new innovations, the company is on steady track to remain at the forefront of software for the green industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2022
$74m
GROWTH EQUITY VC
Apr 2020
$6m
SERIES B
Total funding: $82.6m
Company benefits
- Great insurance (health, dental, and vision)
- Unlimited vacation policy
- Remote work environment
- Sabbatical benefit
- Company-Paid Health Insurance
Company HQ
Sandy Springs, GA
Leadership
Mark Sedgley
(CEO)They are also the CEO of LMN. Previously the CEO of Traxero and CRO of Personify Corp. They also spent over 16 years at MemberClicks, joining as a Director of Customer Experience before becoming a VP of Sales & Business Development and then the President and CEO.
Sean McCormick
(Co-Founder & Board Member)Also a Board Member at LMN. Previously Co-Founder & CEO at ViralPrints.com
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