Marketing Programs Specialist, Qualia
$75-90k
+Equity
2+ days a week in office
Digital real estate closing platform and settlement software
Job no longer available
Digital real estate closing platform and settlement software
501-1000 employees
Job no longer available
$75-90k
+Equity
2+ days a week in office
501-1000 employees
Company mission
To create a secure, seamless home buying experience for all.
Role
Who you are
- This is a hands-on execution role perfect for a marketer who loves the technical side of marketing and wants to learn how a world-class B2B SaaS org operates
- You must be comfortable working in an environment where priorities shift based on business needs
- 2-4 years of B2B marketing with a strong track record in campaign/program management for owned media channels. SaaS experience strongly preferred
- Proven ability to build, launch, measure, and optimize multi-touch email campaigns
- Experience managing, producing, and promoting B2B webinars
- Excellent project management skills: able to define scope/requirements, prioritize appropriately, meet deadlines, and keep stakeholders informed
- Strong writing and editing skills; comfortable collaborating cross-functionally
- Well-organized self-starter with an ownership mentality and attention to detail
- Strong analytical skills with experience building and leveraging reports to track and optimize campaign performance and pipeline contribution
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce, Hubspot)
- Adept at leveraging AI tools (e.g., Claude, Gemini, ChatGPT)
- Experience with GoToWebinar, Totango, Riverside, and Amplitude is a plus
What the job involves
- Qualia is one of the few at-scale vertical SaaS companies with state-of-the-art agentic AI capabilities, which gives us a once-in-a-generation opportunity to transform how real estate transactions are processed
- With recent breakthroughs in multi-agent AI, we're positioned to automate major components of the industry and unlock value far beyond traditional SaaS economics
- The Marketing Programs Specialist will serve as the operational engine for our prospect and customer marketing motions
- You will directly support our Managers, Sr. Managers, and our Director of Demand Generation by executing high-volume campaigns that drive pipeline, advocacy, and customer adoption
- This is an owned media role (e.g., email, webinars, gated assets), not a paid media role
- Build and deploy marketing campaigns ensuring flawless execution and cross-functional coordination with PMM, Design, Ops, and Content teams
- Manage audience segments to ensure the right message reaches the right prospect/customer at the right time
- Partner with demand generation team members to write, build, and QA emails, surveys, in-app guides, and landing pages, ensuring campaigns are technically sound and optimized for deliverability and engagement
- Build and launch campaigns for new gated content, ensuring all tracking, forms, workflows, and Salesforce campaigns are executed flawlessly
- Leverage AI tools to accelerate campaign production, deployment, and optimization while maintaining quality standards
- Serve as the final line of defense for QA on links, copy, rendering, etc
- Support in-house webinars in partnership with various internal teams, including content creation, recruitment of speakers, dry runs, video editing, promotion, and operational setup
- Manage deliverables for trade partners, including submitting monthly ads, managing sponsored content calendars, and handling invoice payments
- Drive customer advocacy by identifying advocates, designing and conducting customer interviews, and producing case studies and testimonials
- Support Sales Enablement efforts via list and sequence development
- Collaborate with Field Marketing to maximize ROI from sponsored and hosted events through pre-event promotion and post-event follow-up
- Maintain reporting frameworks that track actuals vs. targets across customer/prospect segments, products, and campaigns
- Identify opportunities to improve campaign performance through better segmentation, messaging, and channel mix, based on engagement metrics, conversion data, and pipeline contribution
- Partner with Marketing Operations to analyze campaign performance, create or enhance automated workflows, and ensure data quality and completeness
Our take
For real estate agents, closing on a property involves a complex set of multiple transactions and endless paperwork, which can risk confusing and frustrating the buyer. The real estate industry has been slow to innovate and leverage technology to create a more streamlined experience, compared to industries such as retail.
Qualia is the first end-to-end online real estate closing platform. Its suite of products brings together homebuyers and sellers, lenders, title & escrow agents, and real estate agents onto one secure, remote platform. Since launching in 2015, over half a million real estate professionals have used Qualia for their clients.
Although fully digital real estate closings still account for only a small fraction of overall closings, the company is focused on enabling all existing participants to digitize — and eventually the entire industry. According to Qualia, it’s the only way to get enough scale to actually move the process forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$40m
LATE VC
Dec 2020
$65m
SERIES D
Total funding: $211.6m
Company benefits
- Comprehensive health plans
- 401k program
- Commuter benefits
- Parental leave
- Flexible time off
Company HQ
The East Cut, San Francisco, CA
Leadership
Nate Baker
(Co-Founder & CEO)Previous CEO and Founder of Nebu, and Founder and Board Member of Fractal Software.
Salary benchmarks
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