Vice President of Marketing, Counsel Health
+ Meaningful equity
Physician-led, AI-enhanced medical advice
Open for applications
Physician-led, AI-enhanced medical advice
1-20 employees
Open for applications
+ Meaningful equity
1-20 employees
Company mission
To provide patients unlimited access to personalized, high-quality medical advice from real clinicians.
Role
Who you are
- 15 years of experience spanning both B2B and DTC marketing with proven success in both
- Have led marketing at a high-growth startup (ideally in digital health or healthcare tech) and know how to scale
- Experience working side-by-side with Sales to align marketing initiatives to pipeline and revenue goals
- You’re equally comfortable setting vision and getting into the weeds to execute
- You’re an effective communicator, creative thinker, and data-driven decision-maker
- You thrive in ambiguity and pace—biasing for action, clarity, and learning
- You’ve been a tremendous partner to Sales and GTM functions
- You care deeply about reimagining healthcare for the better
What the job involves
- We’re looking for a full-stack, strategic, and entrepreneurial VP of Marketing to lead Counsel’s marketing efforts across both enterprise (B2B) and consumer (DTC) audiences
- You’ll be responsible for scaling and building out our marketing function—including across strategy, team, and execution—and shaping the way the world comes to understand and trust AI-powered care
- This is a rare opportunity to define a new category of care. You’ll help build a brand people believe in and a movement they want to join. And you’ll work super hard with a team of similarly hard workers in a fast-paced, high-growth startup environment
- This role reports directly to the CEO and will partner closely with Sales, Product, and Clinical teams to drive awareness, demand, and engagement
- Lead Counsel’s end-to-end marketing strategy, from brand to performance, across both B2B and DTC
- Build, manage, and inspire a best-in-class, high-performing marketing team starting lean and scaling as we grow
- Brand & Positioning: Define and evolve an iconic, trusted brand that creates a new category
- Growth & Performance: Paid acquisition, SEO, analytics, CRO/other optimization
- LCM & CRM: Manage, engaged, and convert leads across enterprise and consumer funnels
- Content Marketing: Blogs, whitepapers, webinars, social, video, case studies, thought leadership, the whole shebang
- Product Marketing: Own messaging, positioning, and GTM for new features, launches, and products
- Comms & PR: Develop our earned and owned media presence on a mega scale
- Align tightly with Sales to drive qualified pipeline, accelerate deal cycles, and deliver measurable business outcomes, architecting and executing multi-touch B2B campaigns targeting health plans, health systems, and employers
- Build and scale our DTC acquisition and retention playbook, including across paid and organic channels
- Be a culture-setter and cross-functional leader, helping shape how Marketing collaborates company-wide
Our take
Counsel Health is a virtual healthcare platform offering an AI-enabled, asynchronous care platform connecting patients with real clinicians via 24/7 messaging.
While the digital health space is competitive, with companies offering similar text-based services, Counsel stands out by providing personalized care from real physicians. The platform combines the efficiency of AI technology with high-quality care from senior medical professionals from top institutions like Harvard and Stanford.
Launched in 2023, Counsel is off to a strong start, backed by early financial support and a clear growth roadmap. With plans to expand its coverage to additional states, the company is ready for rapid scaling. This promising start sets Counsel on track to help reshape the virtual healthcare landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2024
$11m
SEED
Total funding: $11m
Company HQ
Canton, MA
Leadership
Muthu Alagappan
(Founder & CEO)Prior to Counsel, they were a Medical Doctor and Chief Medical Officer at Notable. They were also an Attending Physician at Beth Israel Deaconess Medical Center, UCSF Medical Center and Massachusetts General Hospital.
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