Web Analytics Specialist, Typeform
People-friendly forms and surveys
Be an early applicant
People-friendly forms and surveys
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
Typeform's mission is to bring people closer with better conversations and make online forms a little more human.
Role
Who you are
- You have experience in web analytics, digital tracking, or marketing data implementation, ideally in a SaaS or e-commerce environment
- You’ve worked hands-on with Tag Management Systems and analytics tools like Google Analytics, Amplitude, or Segment
- You’re experienced in conversion and impression tracking, including pixel implementations across marketing platforms
- You’ve handled tracking bugs and data discrepancies and know how to debug efficiently
- You’ve implemented and maintained custom event tracking strategies, aligning data capture with business goals
- You’re familiar with channel attribution models and understand how marketing touchpoints influence user behavior
- You understand the complexities of user identification, including anonymous vs known users, and have worked with conversion tracking frameworks
- You’re confident navigating and integrating with tools in the Google Marketing Platform (GA, GTM, Google Ads)
- You have experience collaborating with cross-functional teams, including Product, Marketing, and Engineering, and can translate data needs into actionable implementations
What the job involves
- We’re looking for a Web Analytics Specialist to join our Data Tracking team within the Technology organization
- In this role, you’ll be a vital contributor to our data ecosystem, ensuring data is accurately collected, processed, and routed to our data warehouse, marketing platforms, and product platforms. You’ll also play a key role in our data governance strategy, including cookie management
- This is a high-impact role focused on enabling high-quality, reliable data from our product, website, and third-party tools, making it accessible and actionable for teams across Product, Marketing, Engineering, and Data
- Drive the high-level definition of tracking plans for new features, marketing campaigns, and web experiences
- Ensure event naming conventions, metadata structure, and data formats align with our end-to-end data ecosystem, including downstream tools like Segment, Google Analytics, Amplitude, and our data warehouse
- Work with stakeholders from Product, Marketing, and Engineering to convert business requirements into clear tracking specifications that support meaningful analysis and action
- Own the implementation and management of tracking through tools like Segment and Google Tag Manager
- Coordinate with Engineering teams to ensure seamless integration of tracking across web and product environments
- Align across teams to surface opportunities for improved data design, enhanced event instrumentation, and expanded measurement coverage
- Continuously monitor data quality, ensuring event data is accurate, consistent, and complete across platforms
- Debug and investigate discrepancies using tools like Chrome DevTools, and resolve issues that arise from tracking bugs or inconsistent setups
- Develop or adopt automated solutions for event validation and monitoring, contributing to long-term reliability and data governance
- Serve as a tracking and analytics advocate within the organization — promoting a culture of data-informed decision-making
- Proactively educate and support teams in using event data effectively to improve product features, marketing campaigns, and customer experiences
- Identify and propose improvements to our tracking infrastructure, taxonomy, and QA processes to keep pace with company growth and complexity
Our take
The accelerated consumer shift to digital channels and the increasing importance of digital-native brands are driving the need to build closer online engagement with customers. Typeform’s conversational solutions generate higher response rates and provide richer insights to improve consumers’ experiences. The company claims to achieve up to 4x response rates compared to more traditional methods of data collection.
Its product includes integration with other platforms such as Slack and Mailchimp, and face-to-face interactions with videoask. By 2022, Typeform had some 125,000+ paying customers.
The company's Series C funding was put towards more product development, increasing accessibility, and additional integrations. It will also be expanding its 450-strong remote working team globally as it seeks to swell the 500M+ “interactions” its products generate each year. The company is growing fast, prioritising amazing UX, platform updates, maintaining strong product/market fit, and developing products with an eye toward the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$135m
SERIES C
Jun 2018
$0.1m
GRANT
Total funding: $187.1m
Company benefits
- Flexible working hours
- L&D budget
- 23 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Sant Martí de Provençals, Barcelona, Spain
Leadership
Robert Muñoz
(Co-founder)Over two decades of design experience, founded PulpoLab (a design agency) in 2008 before setting up Typeform in 2018.
David Okuniev
(Co-founder, Head of R&D & Product Designer)Previous Lead Product Designer & Creative Director of Fat-Man Collective for 8 years.
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