Senior Product Marketing Manager, SugarCRM
£68-96k
Customer relationship management platform
Job no longer available
Customer relationship management platform
501-1000 employees
Job no longer available
£68-96k
501-1000 employees
Company mission
To help marketing, sales and customer service teams achieve high-definition customer experiences by providing the CRM platform that makes the hard things easier.
Role
Who you are
- Substantive experience in B2B SaaS software, from both business process and technology perspectives, is essential
- Experience with marketing or sales solutions preferred
- From a cultural standpoint, experience and preference for the pace, urgency, role flexibility, and team orientation required at emerging technology companies are necessary for success
- Minimum of 8 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation
- : Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered
- Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels
- Trong proficiency in data analysis, using both quantitative and qualitative data to inform decisions
- : Demonstrated leadership in managing comprehensive projects and cross-functional teams
- Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously
What the job involves
- Senior Product Marketing Managers at SugarCRM are responsible for go-to-market strategy, planning, and execution for a suite of related products
- As a key member of our all-star team, you will be deeply involved in all products, marketing, and sales processes, including defining and executing product launches, go-to-market plans; messaging & positioning, pricing, and packaging solutions for optimal market fit; educating and enabling cross-functional teams; identifying and researching market opportunities and threats
- Sugar Product Marketing Managers are respected experts on our buyers and external stakeholders and use that expertise to inform our strategic growth plans and enable our go-to-market teams
- In this position, you will be responsible for Sugar’s marketing solution offerings
- Go-to-Market Strategy:
- Lead the development and execution of detailed go-to-market plans
- Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics
- Buyer Personas:
- Gain deep insights into the buying processes of our target markets
- Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders
- Product Messaging:
- Create compelling, differentiated messaging that resonates with our buyer personas
- Ensure that our messaging delivers impact and drives engagement across all platforms and customer interactions
- Sales Enablement:
- Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators
- Work closely with our sales teams to create training materials that enhance sales effectiveness and partner engagement
- Competitive Intelligence:
- Serve as the subject matter expert on competitive market dynamics
- Provide strategic insights and actionable intelligence to support our internal teams
- Market Analysis:
- Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges
Our take
Many leading CRM software require a lot of manual entry, but have little job-specific functionality, making tracking and interacting with potential and current customers time-consuming and inefficient. SugarCRM, which started as a project to elevate CRM with automation, has since grown into an AI-driven cloud product used by thousands of companies across the globe.
The Sugar Platform incorporates robust cloud structures and security, presents AI-powered predictions for customer trajectories and supports macro and micro customisation options. Importantly, its versatility and flexibility make it suitable for multiple teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarCRM’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost all industries, and Sugar’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company HQ
Financial District, San Francisco, CA
Leadership
Clint Oram
(Co-Founder & Chief Strategy Officer)Previously Product Manager at Epiphany and Software Engineer at Hewlett Packard Enterprise.
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