Market Strategy Specialist, Salesforce

• BA/BS degree from 4 year college/university
• Experience or familiarity with productivity and collaboration tools such as Google Docs, Google Slides, Slack, and similar platforms
• Experience or familiarity with AI tools such as - Gemini, Slackbot, NotebookLM, and similar technologies
• Clear, concise, and consistent verbal and written communication skills

Desirable

• The Specialist role on the Analyst Relations/ Market Strategy team will support a range of analyst-related projects and programs, while helping to manage the relationships with some of the top industry analysts
• This is a great opportunity to work with the Salesforce Market Strategy team in a role with huge potential for growth
• This position will accelerate and evolve the existing analyst relations program, helping the company to:
• Cultivate strategic relationships with our growing community of analysts, market luminaries, and influencers
• Synthesize and share strategic insights to the business on products and services based on market trends
• Partner with the Sales Enablement organization, assisting in driving deals with analyst support
• Collaborate with Product Marketing and Corporate Marketing to deliver content and programs to drive lead generation
• Broaden visibility of the company, its strategy, and core products
• The position requires a commitment to innovation in the technology industry, understanding of the enterprise software, cloud and AI technology markets, and the ability to establish trusted relationships with industry analysts researching these technologies
• Clear, concise, and consistent communication skills are a must
• Additionally, open communication with other members of the Market Strategy team is an essential requirement for the role
• The ability to multitask, prioritize and stay organized are critical skills to be successful in this role, as well as the ability to maintain a calm demeanor and have a positive attitude
• Work closely with key partners across the company to execute AR strategy and communicate analyst insights. Build relationships with the analyst community
• Coordinate meetings, briefings, inquiries, advisory/strategy days, analyst outreach for product launches, Salesforce events, and analyst firm events
• Be a trusted partner internally with the ability to staff analyst meetings, provide first level feedback to spokespeople and senior executives, capture meeting notes, share key takeaways with stakeholders, own follow-up items, suggest next steps, and contribute to strategy discussions
• Create briefing documents and maintain contact both internally and externally
• Track and report analyst engagement activities
• Understand the value of marketing back to build relationships with internal clients and stakeholders
• Partner internally to build and deliver great content and assets, good judgment on quality of content and who would find it useful, and the ability to measure effectiveness of content
• Demonstrate excellent judgment for company's best interest, strong situational analysis, and the ability to negotiate
• Be a great team player - willing to jump in and help others, take on new responsibilities and projects
• Willingness and ability to travel 10-20% of the time across North America
• Monitor, synthesize, and distribute industry analyst reports from top firms. Translate complex research into concise summaries with key takeaways for internal stakeholders across functions
• Independently lead analyst research calls, serving as a primary point of contact for external analyst engagements and ensuring alignment between analyst perspectives and internal strategic priorities
• Support and contribute to Requests for Information (RFIs) and other formal analyst documentation that directly influences leadership positioning and scores in major industry analyst reports (e.g., Waves, MarketScapes, Magic Quadrants)
• Champion a culture of innovation within the AR team by evaluating emerging AI capabilities and introducing solutions that enhance research synthesis, coverage tracking, and stakeholder communication