Senior Growth Marketing Manager, Circle
$110-130k
+ Equity
Community platform for creators & brands
Job no longer available
Community platform for creators & brands
101-200 employees
Job no longer available
$110-130k
+ Equity
101-200 employees
Company mission
To help organizations bring together engaging discussions, members, live streams, chat, events, and memberships — all in one place, all under their own brand.
Role
Who you are
- Strong alignment with our values, find our values on our career page if you haven’t read up on them yet
- You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5
- Experience in a similar role. You likely have “demand generation,” “growth marketing,” or something similar in your past job titles. And, you have at least three years experience at this in a startup environment targeting mid-market businesses
- You have built a demand generation funnel and, and owned a pipeline/revenue goal
- You own numbers. Not just revenue/pipeline, but you closely monitor all of the metrics that indicate lead generation and channel performance --MQLs, ROAS, etc
- You have created long-term scalable growth strategies. You don't rely on one-and-done campaigns to win
- You fundamentally understand growing and optimizing isolated B2B demand generation channels
- You concentrate on inbound. The vast majority of Circle’s pipeline and revenue are sourced through inbound marketing
- You have knowledge of SaaS sales funnels. You know which metrics impact others, can report on performance, and extract insights that marketing and sales can use
- You can jump into platforms, if need be. You know how to navigate a CRM and troubleshoot a demo booking tool
What the job involves
- We’re looking for a Demand Generation Manager to help grow MRR by building out our mid-market funnel
- Reporting to the Demand Generation Lead, and working closely with the marketing and sales teams, you’ll craft and execute inbound and outbound marketing programs, define the “buyer journey,” and drive pipeline that close-wins at a predictable rate
- Marketing is a team sport at Circle—you’ll be a key member of the team, and will be driven by its greater success. You’ll contribute to this success by taking full ownership of mid-market demand, and acting as a strategic partner to sales as leads progress through the funnel
- Owning typical demand generation metrics. You’ll focus on improving pipeline and MRR, as well as metrics that influence them
- Optimizing sales funnel efficiency. Specifically, working with sales and revenue operations to improve the user experience, from requesting a demo to being closed-won
- Building always-on campaigns from scratch. You’ll build out, validate, and scale new awareness and acquisition channels
- Go-to-market team collaboration. You’ll regularly work with sales, marketing, and revenue operations to keep on top of metrics and continually improve them. You’ll also be deeply involved in feature launches, bringing new value propositions to the mid-market segment of our ICP
- Owning budget. You’ll help optimize marketing spend and support the demand generation lead in reporting monthly to members of the leadership team
Our take
The influencer market is nearly twice the size it was globally back in 2019. With more creators flocking to the digital space to grow and engage with their followers, cracks in the existing platforms’ relationship to their content creators are showing. Circle is one of a number of content creator platforms rising up to meet the demand for change.
Its community platform allows users to create and engage with their own groups, for a small subscription fee established by the creators. This direct ownership and community engagement is proving something of a silver bullet for companies looking to tempt creators off of incumbent giants like TikTok and Youtube. Companies like Substack, Patreon, and Pico have all seen remarkable success with this strategy, suggesting that Circle’s foray into establishing something similar for a creator hub is playing to an eager market.
The company's ultimate aim is to pull together all creator tools like newsletter publishing, merch sales, and podcasting under a single Circle umbrella. This is ambitious - but Circle is growing alongside the creator economy at an impressive pace. If it can maintain this growth, it will be poised well for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2021
$24.7m
SERIES A
Feb 2021
$4m
SEED
Total funding: $30.2m
Company benefits
- Medical coverage & reimbursements: Depending on your location, you will either be offered a full medical plan for you & your family, or offered generous monthly reimbursements to help with medical costs
- Equity package: We offer an equity package to every person that works at Circle
- Paid time off: We offer 35-days of PTO per year based on your hire date. Up to 50% can carry over to the next year
- Work from home, or anywhere: All of our employees are 100% remote!
- Learning & development stipend: Take advantage of up to $500 USD per year to help you level up your professional skills
- Home office stipend: New joiners receive $2,150 USD on their first paycheck to help outfit their home office, with a refresh every three years
- Company offsites: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world!
- Annual bonus: Roles that don't already receive variable income or commission are eligible to earn up to an extra 5% of their annual earnings as a yearly bonus based on overall company performance
- U.S.-benchmarked compensation, no matter where you are in the world
- Paid sabbatical: After 3 years of employment, team members earn a paid 1-month sabbatical to decompress and unwind
- Parental leave for parents expanding their family, or just starting one
- 401k with employer match: U.S. employees can partake in a 401k plan that has a 5% match, dollar-for-dollar
Company HQ
Midtown Manhattan, New York, NY
Leadership
Sid Yadav
(Co-Founder & CEO)Previously founded Rev2.org, and wrote for VentureBeat, before moving on to work on design and front-end engineering both freelance and with Wizpert. Prior to Circle, worked in various senior product roles at Teachable.
Andrew Guttormsen
(Co-Founder & Head of Revenue Operations)Previously an equities trader and analyst with SMB Capital, who moved on to found visitor engagement games design company, Exploreous. Subsequently held various senior roles in growth and marketing at Teachable.
Rudy Santino
(Co-Founder & Head of Design)Has 20+ years experience as a designer, and spent time at Teachable + Gumroad working closely with dozens of top creators.
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