Senior SEO Manager, Tourlane
DACH
+ Employee Stock Options
Tailor-made travel experiences
Be an early applicant
Tailor-made travel experiences
501-1000 employees
Be an early applicant
+ Employee Stock Options
501-1000 employees
Company mission
To become the leading tour provider for customized multi-day trips.
Role
Who you are
- A proven track record in SEO, with a focus on driving organic growth and managing complex on-page SEO projects
- Strong technical SEO expertise, including knowledge of site architecture, crawlability, indexing, and experience resolving technical issues
- A data-driven mindset with proficiency in analytics and SEO tools to measure performance, analyze trends, and inform decisions
- A user-focused approach, with a deep understanding of search intent, user behavior, and how to create high-performing, audience-tailored content
- Excellent project management skills, capable of handling multiple projects, meeting deadlines, and thriving in an agile, fast-paced environment
- Strong verbal and written communication skills to convey complex SEO concepts to diverse audiences. Fluency in business-level English is required; German and/or French are a plus
- A passion for innovation, with a willingness to experiment, iterate quickly, and adapt in a constantly evolving industry
What the job involves
- We focus on creating tailor-made experiences for our customers because we believe life is too short for standard travel
- We’re looking for a (Senior) SEO Manager to join our team and embark on this journey with us
- Conduct competitor analysis, keyword research, website audits, and gather customer insights to uncover content and marketing opportunities within the DACH market
- Continuously monitor site performance metrics, resolve technical SEO issues, and stay informed about industry trends, algorithm updates, and best practices
- Optimize internal linking structures and site hierarchy to enhance crawlability, distribute link equity effectively, and improve user experience on key pages and categories
- Drive landing page performance improvements through A/B testing, usability enhancements, and conversion rate optimization (CRO) initiatives to boost engagement and lead generation
- Collaborate with Content, Product, Marketing, and Tech teams to implement SEO strategies, improve user experience, and align with broader marketing goals
- Use tools like Search Console, Ahrefs, and Looker to track organic performance, present actionable insights to stakeholders, and refine strategies based on data
Our take
In-person travel agents have been hit hard in recent years, meaning many people are losing out on top-tier service when it comes to planning their vacations. Tourlane solves this problem by offering customers the full travel agent experience online.
The company plans and books multi-day trips for individuals and small groups, and has maintained a laser-sharp focus on customer-centric service. This approach has worked well for the company, which is now backed by a number of high-profile entrepreneurs within the travel industry, including the founders of Trivago and Airbnb. The funding and credibility these backers have provided have allowed Tourlane to invest heavily in its technology, ensuring customers have more flexibility in their travel arrangements.
Since receiving substantial funding in 2020, the company has remained steadfast on its course. The financial boost has given the company a strong foundation, and now, its focus is on maintaining momentum and scaling effectively as it navigates the evolving landscape of its industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
78% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2024
$26.5m
SERIES D
Nov 2020
$20m
SERIES C
Total funding: $127.5m
Company benefits
- Inclusive environment: bring your whole self!
- Learning & development
- Multiple offerings for mental health wellbeing
- Flexibility to work remotely from almost any country
- Hybrid working model and office in the heart of Berlin
- Fresh fruits, muesli & drinks in the office
- We love having dogs in the office
Company values
- We love travel
- Take the call
- Set foot on Mars
- Be the customer
- Act humble & respectful
Company HQ
Kreuzberg, Berlin, BE
Articles
Leadership
Julian Weselek
(CEO)Previously worked as Senior Global Venture Development at Rocket Internet SE.
Salary benchmarks
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