Growth Marketing Manager, Clio

• You are an experienced growth marketer with a proven track record of strategising as well as implementing, and executing data-driven marketing programs that achieve ambitious targets
• You are known for your communication skills, juggling and priortisation abilities and work well with a tight-knit, friendly, and high-performing team
• You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities
• You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth in new markets, while accelerating your professional development and expanding your skill set
• 3-5 years of experience in a fast-paced, growth marketing focused organisation, EMEA experience would be an advantage
• Excellent analytical skills and experience measuring data-driven marketing programs
• Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines
• Strong communication, presentation, project management, and writing skills
• Knowledge of sales techniques and strategies
• Comfort making decisions with imperfect information
• Superior marketing skills across multiple paid and organic channels
• A focus on driving leads and opportunities
• Flexibility and adaptability to change

Desirable

• As the Senior Growth Marketing Manager for Emerging Markets at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success
• Our wider Marketing team is geographically distributed across Ireland, Canada the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results
• The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio’s lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry
• Lead Clio’s Emerging Markets growth strategy, identifying marketing opportunities that can be optimised to unlock exponential growth
• Analyse all aspects of Clio’s marketing funnel and identify the largest areas of improvement and implement strategies to capitalise on these opportunities
• Articulate and communicate plans and results with key stakeholders including the executive team
• Lead and partner with colleagues in the marketing organisation, sales, and revenue operations teams to execute on programs, monitor metrics and results, and adjust programs as needed to meet goals
• Act as a resource and subject matter expert for your regions, surfacing customer and competitor insights and opportunities
• Implement growth marketing campaigns that bring our story to life for prospects
• Bring a hypothesis-driven mindset for prioritising, testing, implementing and experimenting with ideas, channels, and campaigns
• Own and launch scalable end-to-end programs, designed with specific goals based on driving growth in Emerging Markets
• Collaborate with our Global paid acquisition team to capture and create demand through paid channels
• Manage negotiating and partnering with vendors executing on any media opportunities, digital or printed advertising to build awareness and drive leads to Clio
• Plan, organise and attend conferences, webinars, local meet ups, trade shows and events
• Leverage our community of industry partners (law societies/ local bar associations, legal experts, integration partners, and marketing partners) for lead generation opportunities
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