Digital Marketing Specialist, Expedia Group

• Do you enjoy executing and optimizing digital campaigns to drive leads and engagement?
• If you’re looking to join a team at the forefront of Franchise and Travel retail marketing, Expedia Cruises is the leading travel agency selling air, land, & sea vacations in communities across North America
• Bachelor’s or equivalent degree required
• 3 years of relevant experience in an email or digital marketing role
• Hands-on experience working with enterprise-level email marketing tools, preferably Salesforce Marketing Cloud (SFMC), or Acoustic
• Expertise in SFMC tools: e.g. Email Studio, Journey Builder, Automation Studio, Einstein, Mobile Studio, CloudPages etc.)
• Experienced with writing HTML for developing email templates, as well as AMPscript for personalization
• Strong understanding of email marketing best practices (i.e. CASL & CAN-SPAM), deliverability, segmentation, targeting and A/B testing
• Strong customer service skills and ability to resolve client issues and challenges

Desirable

• Digital Marketing Specialist (SFMC) - 12-Month Fixed Term Contract with a Probability/Possibility of Extension to 18-Months
• The Digital Marketing Specialist (SFMC) role sits on the Expedia Cruises marketing team in the TPM division of Expedia Group
• As someone with a flair for advertising you understand what it takes to deliver consumer messaging that drives awareness, demand, and loyalty
• The Digital Marketing Specialist is accountable for the execution and optimization of the email marketing strategy in support of lead-generation objectives for online media, and in support of our retail franchise network
• You’ll also play a key role in the production of digital campaigns in support of core promotions, events, and exclusive offers
• Execute and optimize automated email campaigns through Salesforce Marketing Cloud (SFMC) for our North America-wide retail and travel agent network
• Support Franchisee regional consumer marketing campaigns and custom digital campaigns
• Develop and maintain related tools and resources for Franchisees, including automated processes through the SFMC suite of applications
• Ensure email campaign consistency, quality assurance, and high launch success rates with responsibility for regular reporting
• Production of email tiles and landing pages to support our national marketing campaigns

• End Date: March 21, 2025