Group Product Marketing Manager, ServiceTitan
Commercial and Construction
$166.5-222.7k
+ Bonus + Equity
All-in-one operating platform for trades
Be an early applicant
All-in-one operating platform for trades
1001+ employees
Be an early applicant
$166.5-222.7k
+ Bonus + Equity
1001+ employees
Company mission
To be the world's most impactful vertical SaaS company.
Role
Who you are
- 10+ years of work experience, including 5+ years in B2B SaaS product marketing, with experience in mid-market (50-1000 employees) and/or Enterprise audiences. 1+ years managing Product Marketer(s)
- Proven experience launching a product into a new market or audience with strength in competitive strategy and differentiation — you know how to dissect incumbents, find whitespace, and define a winning narrative
- Ability to create compelling narratives and positioning at both the product and audience levels, with a customer-centric approach
- Strong curiosity, strategic thinking, and quantitative skills, adept at leveraging data to address challenges
- Execution-oriented, with a track record of driving and launching go-to-market campaigns, sales enablement, and content
- Influential collaborator, skilled in working with cross-functional teams and at various organizational levels, including senior leadership
- Excellent planning abilities, with a history of managing competing priorities and advancing multiple projects
- Self-driven, goal-focused, and highly organized
- Outstanding written and verbal communication skills
- Deep understanding of primary B2B channels, including the sales process, field marketing, and what excellent product marketing support looks like for both
- Experience conducting user and market research
- 1+ years of experience leading other PMMs
- BA/BS degree required; MBA a plus but not necessary
What the job involves
- As the Group Product Marketing Manager, you’ll play a hands-on leadership role, setting the strategy to enter, compete, and win in the commercial segment while guiding a small team to deliver results.
- This role combines hands-on ownership with early people leadership experience.
- You’ll execute high-impact work across product, marketing, and sales, while managing one individual contributor and establishing the foundation for a growing team as the segment scales
- Define and lead Product Marketing’s strategic role in Commercial. Diagnose the state of commercial go-to-market and scale the purpose, scope, and impact of product marketing within the commercial segment
- Own the go-to-market strategy for ServiceTitan’s commercial and construction segment — including market sizing, segmentation, ICP development, buyer roles, and GTM launch
- Develop differentiated positioning and messaging that inspires customers, aligns internal teams, and drives action. Clearly articulate how our differentiated offering wins against legacy competitors and new entrants. Educate both internal and external audiences on our value propositions
- Create the strategic foundation for how we bundle features, frame our product roadmap, and tell a cohesive story for why ServiceTitan is built for this audience
- Strategize with sales leadership to develop and deliver sales enablement plans and sales programs to drive pipe generation and handle objections. Oversee the material development process, co-own the numbers
- Develop go-to-market strategy, and collaborate with marketing teams to execute campaigns, including event marketing to drive product adoption and growth. Prove efficacy with testing and success metrics
- Partner with Sales & Customer Marketing to develop customer references, testimonials, case studies, claims, and other social proof assets for external and internal use
- Influence the product roadmap by continually refining and synthesizing your understanding of the market, competition and customers we serve
- Understand customer needs through market analysis, surveys, interviews, win-loss and product usage data. Use understanding to impact strategy
- Hire, onboard, and develop one PMM, setting clear expectations and performance goals aligned with business outcomes
- Provide ongoing coaching and feedback to elevate strategic thinking, messaging quality, and execution speed
Our take
In the US, there's been a booming demand for home-service businesses, yet historically many of these trades were running with outdated software systems. That's where ServiceTitan comes in. Founded by friends who grew up around the trades, the company saw a clear gap and set out to give contractors the modern platform they desperately needed.
ServiceTitan's platform is designed specifically for the trades and brings together everything a contractor might need, in one handy system. By focusing on what trade-business owners actually need, it helps turn chaos into structure, giving visibility into operations, so owners can ultimately run their business better.
Now, ServiceTitan serves more than 11,800 trade customers and reported more than $10,000 in annualized billings and processes a huge volume of jobs on its platform. With a market that's still under-served by technology and a platform built to scale, the company is ready to grow even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2022
$365m
SERIES H
Jul 2021
$200m
SERIES G
Total funding: $1.5bn
Company benefits
- Flexible time off
- Fully paid individual medical, dental, and vision coverage
- Access to on-demand services like Ginger, Headspace, One Medical, Galileo, Aaptiv, and more
- Tax free savings via HSA, FSA, and Dependent Care FSA
- 401(k) match
- Personal development programs
- Medical plan with up to $20,000 in fertility coverage
- Up to 30 weeks of paid leave for birthing parents and up to 16 for non-birthing parents
- Adoption support including reimbursement of up to $20,000
- Bereavement leave for loss of a pregnancy or loved one
- Access to programs for new parents including Maven Maternity, Ready, Set, Food! Wellthy, SNOO Smart Sleeper, and more
Company HQ
Downtown, Glendale, CA
Leadership
Ara Mahdessian
(Co-Founder & CEO)They studied Management and Computer Science at Stanford University, before co-founding ServiceTitan with Vahe in January 2013. They have served since then as CEO.
Vahe Kuzoyan
(Co-Founder & President)Having studied Computer Science at the University of Southern California, they co-founded ServiceTitan in January 2013, serving as the president since.
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