Associate Manager of Consumer Marketing, DoorDash

Occasions

$112-178k

Salary is dependent on location. The compensation package for this role also includes opportunities for equity grants.

Mid level

New York

San Francisco Bay Area

Remote from US

Local food delivery platform

Job no longer available

Local food delivery platform

1001+ employees

B2CB2BMarketplaceFoodConsumer GoodsDeliveryeCommerce

Job no longer available

$112-178k

Salary is dependent on location. The compensation package for this role also includes opportunities for equity grants.

Mid level

New York

San Francisco Bay Area

Remote from US

1001+ employees

B2CB2BMarketplaceFoodConsumer GoodsDeliveryeCommerce

Company mission

To empower local economies by connecting food lovers with great local restaurants

Job

Company

Role

Who you are

Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
The ability to connect with people, build relationships and influence with authority
A strategic, business-mind; you find trends in the data and look to gather audience first insights
A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task
A track record of driving and measuring business success through Marketing
Bachelor’s degree or equivalent experience

What the job involves

As an Associate Manager, you will help develop audience-first strategies around key cultural and celebratory occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent
Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization
Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
Work with Brand, Creative, Growth and Retention teams (the “how”) to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
Work with Analytics, S&O and channel teams to set the right goals and KPIs
Develop tracker of campaign deliverables across marketing channels
Track primary metrics across functions, reporting progress out to org and senior leaders
Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
Stay current on marketing best practices, cultural trends and competitive landscape

Our take

DoorDash was an early entrant into the last-mile restaurant delivery business, which is now crowded with the likes of Uber Eats, Postmates and GrubHub. They offer restaurants an end-to-end delivery platform, generating new business and access to a network of delivery drivers.

To differentiate itself in the market, DoorDash focused on areas with fewer competitors and found success in this untapped market. Other factors, such as the company's targeting of restaurants which many not typically offer a delivery service, also contribute to its profitability. The company made its stock market debut in 2020 with one of the biggest IPOs of the year.

However, in light of increasing discontent around DoorDash's commission structure from restaurants, competition remains fierce. The business recently responded by publishing a transparent fee structure, but the number of options open to restaurants means DoorDash must fight to keep its customers loyal. Despite this, by focusing on consumer retention, logistics and technology, the company is likely able to maintain its existing growth and revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

13% employee growth in 12 months

Glassdoor (3.7)

Company

Funding (last 2 of 10 rounds)

Jun 2020

$400m

SERIES H

Nov 2019

$100m

SERIES G

Total funding: $2.5bn

Company benefits

Company stock options
Work from home stipend
Unlimited paid time off policy
Work from home opportunities
Health insurance

Company HQ

Mid-Market, San Francisco, CA

Leadership

Tony Xu

(CEO)

Tony studied at UCB and worked as a Matrix Partners Associate while studying for an MBA at Stanford. He combined this experience to co-found DoorDash in January 2013, and has served as CEO since June 2013.

Stanley Tang

(CPO)

Previously studied Computer Science at Stanford, before working at Facebook as a Software Engineer.

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