Senior Activation Manager, DoubleVerify
Social
$77-145k
+ Equity
3 days a week in office
Software platform for digital media measurement and analytics
Be an early applicant
Software platform for digital media measurement and analytics
1001+ employees
Be an early applicant
$77-145k
+ Equity
3 days a week in office
1001+ employees
Company mission
To build trust and transparency across the digital advertising ecosystem and help advertisers succeed.
Role
Who you are
- Minimum of 4 years of social platform experience either, in a client-facing role or at an advertising agency activating social platforms within the advertising technology or marketing industry
- Proven track record of success in developing and implementing strategic client onboarding programs
- Strong understanding of programmatic & social advertising concepts, platform restrictions, content adjacency risks, industry specific measurement needs, and campaign optimization strategies
- Proficiency across platforms such as Google Ads, DV360, Meta Ads Manager, TikTok Ads Manager, and similar social ad-serving tools
- Programmatic experience, specifically on YouTube is also preferred, but not required
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders
- Strong organizational skills and ability to balance multiple priorities and deliverables
- Strong analytical capabilities and high proficiency in Excel; experience with additional analytics tools is a plus
- Consultative skill set: able to simplify technical concepts and empower customer understanding
- Deep empathy and strong customer-centric mindset
- Ability to work independently, with strong time management skills to support clients
- Experience collaborating in a fast-paced, results-oriented environment
- Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!
What the job involves
- DoubleVerify is seeking an experienced and motivated Sr Activation Manager, Social to join our growing Activation team in North America
- In this role, you will play a critical role in scaling our Activation function, designed to unlock significant partner growth by accelerating adoption across our Social measurement, targeting and performance solutions
- This person will work with some of the biggest and most sophisticated advertisers in the industry, guiding them in effectively using DV’s technology and demonstrating DV’s considerable value to their investment strategies
- This role is particularly suited for someone with direct experience in social paid investment, who understands the nuances of social platforms running campaigns in the respective platforms
- The Activation function sits at the intersection of sales and account management, ensuring a smooth transition for partners from initial contact to successful campaign execution
- By focusing on empowering partners to achieve their goals, such as improved campaign performance and generating operational efficiencies, this function directly drives increased Social adoption and unlocks new revenue streams
- Partner with Sales to add tactical and strategic guidance in client discovery meetings, crafting solutions to address campaign optimization, automation, and performance challenges
- Act as a technical resource in the pitch process, proactively identifying roadblocks and ensuring smooth Proof-of-Concept (POC) execution
- Spearhead internal & external enablement processes to foster best practices through education & implementation
- Ensure successful partner onboarding, briefing Account Managers and assisting with initial Social integration
- Troubleshoot technical issues, analyze campaign performance data, and collaborate on strategic reporting and data visualization
- Develop a deep understanding of the full DV product suite
- Apply your social expertise to guide clients through unique safety and platform considerations that impact social media buying
- Stay informed of industry trends to ensure DV’s social solutions remain a valuable solution and continuously refine pre-launch strategies
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. But with a 2021 IPO, several recent rounds of funding and new product releases, it looks set to tackle its competitors head on and stay ahead of the game.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Comprehensive Coverage: Because we want you to stay healthy.
- Pension Matching: 401(k) or country-specific contributions.
- Tuition Reimbursement: never stop learning.
- Generous Parental & Compassionate Leaves: putting families first.
- Onsite & Virtual Events & Wellness Activities: Team activities, wellness offerings, games and more!
- Flexible Lifestyle Spending Account: Gym, fitness class, self-care, or even pet care? You're covered for this and more.
- Mental Wellness Days: Take a day off for yourself.
- Global Access to Mental Health Resource: Investing in you being your best self.
- Hybrid Work Schedule: Making the most of your time.
- Peer Nominated Awards: Recognizing DV values in action.
- Seasonal Employee Appreciation Gifts: Enjoy summer treats and holiday sweets.
- Self-Directed Paid Time Off: You work hard. Enjoy it.
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO)Mark joined the DOubleVerify team as CEO in 2020,. Prior to this, he was the CEO for Telaria and an Executive VP/Head of Nielsen Marketing Cloud for Nielsen. He also spent 7 years at eXelate as CRO and CEO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 29 more jobs at DoubleVerify