Senior Lead Marketing Analyst, Cleo AI

• This role is perfect for an analyst excited about applying their technical skills in a fast-paced, high-growth environment, one that values curiosity, autonomy, and action
• 3+ years of experience in marketing or growth analytics, preferably in a B2C or subscription environment
• Strong SQL skills; able to independently explore, transform, and validate data
• Experience with A/B testing and causal inference methods (e.g., diff-in-diff, matched markets, pre-post analysis, geo-lifts)
• Familiarity with marketing attribution methods and tools
• Comfortable building visualisations and reports using tools like Looker, Tableau, Mode, or similar
• Strong commercial thinking: able to prioritise based on impact and communicate trade-offs clearly
• Curiosity, autonomy, and a bias to action, you thrive in ambiguity and aren’t afraid to ask the hard questions

Desirable

• This is a Level 3 or Level 4 position. Cleo has 5 internal levels of competency within Product Analytics
• We’re looking for a Senior / Lead Marketing Analyst to join Cleo’s Growth Marketing team, with a focus on expansion into new products and geographies
• In this role, you’ll support some of our most critical growth initiatives helping the business identify, validate, and scale new markets and product verticals
• Your analysis will inform where we go next, how we go there, and what success looks like
• Working closely with performance marketing, product marketing, and country leads, you’ll uncover actionable insights, and guide investment through data
• You’ll be at the heart of strategic expansion bets and have the opportunity to make a direct commercial impact
• Partner with Growth, Product Marketing, and Performance teams to identify opportunities and measure impact of new market and product launches
• Analyse market-specific performance and behaviour data to support localisation and optimisation efforts
• Support go-to-market planning with data-led forecasting, sizing, and tracking
• Design, implement, and interpret geo-lift and conversion lift tests to understand the impact of campaigns and regional launches
• Help evolve our attribution frameworks to better account for cross-channel, cross-market dynamics
• Work with other analysts and engineers to improve attribution logic for specific product campaigns and new geographies
• Build dashboards and reporting infrastructure that track KPIs across marketing in expansion territories
• Surface and communicate actionable insights that shape budget allocation, campaign performance, and product optimisation
• Work with Growth Leadership to drive data-led decisions
• Partner with CRM, Organic, and Paid Marketing to evaluate country/product-specific strategies and performance
• Present insights and recommendations to stakeholders across growth, marketing, and leadership