Field Based Marketing Specialist, nCino
Cloud-based bank operating system
Job no longer available
Cloud-based bank operating system
1001+ employees
Job no longer available
1001+ employees
Company mission
To transform the financial services industry through innovation, reputation and speed.
Role
Who you are
- Undergraduate degree and 2+ years of professional related experience
- Experience in project management with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with experience tracking and analyzing marketing program performance
- Ability to independently localize marketing content for campaigns based on market segment requirements
- Collaborative team player with a proactive, results-oriented attitude
- If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino
Desirable
- Knowledge of the financial services or banking industry
- Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo
- Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams
- Experience with digital advertising across LinkedIn, Google, and other platforms
- Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programs
- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
- Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)
What the job involves
- The Field Marketing Specialist will play an important role in supporting the execution of segment marketing programs to generate demand, accelerate pipeline, and drive revenue growth for nCino
- This role works closely with Sales, Partners and Marketing teams to execute localized campaigns and events aligned with nCino's global brand and messaging while developing business line understanding
- Execute regional field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail to engage key prospects and customers
- Collaborate with team on campaign coordination and provide market insights to enhance engagement strategies and develop localized campaigns to drive pipeline growth
- Collaborate with the marketing team to adapt corporate messaging, campaigns, and assets for regional relevance
- Coordinate field-level events, including sponsorships, trade shows, and executive programs with Global Events Team
- Report campaign performance metrics Learn to analyze data to evaluate effectiveness and identify recommendations on areas for improvement by market segment
- Partner with Sales, Product Marketing, Partner Marketing and other internal teams to align marketing activities with business objectives and provide insights on marketing program performance
- Conduct research efforts of field marketing best practices, industry trends, and competitive activity to support strategy development
- Utilize marketing automation tools and CRM systems (Salesforce, Marketo, 6sense) to enhance campaign execution and optimize business operation
- Manage campaign performance tracking and provide data-driven insights on marketing program activities and successes to ensure alignment with sales goal
Salary benchmarks
Our take
nCino offers financial institutions an end-to-end cloud-based operating system that integrates with their core systems, rather than supplanting them. This allows them to streamline interactions between customers and staff, which speeds up onboarding, transactions, reporting and more.
Since launching in a community bank in North Carolina in 2012, nCino’s trajectory has been extraordinary. It now boasts over 1800 global customers and even went public in 2020. Indeed, despite the tough FinTech landscape of recent years, the company's performance has remained strong.
Lately, nCino has worked to expand its presence in the global south, signing deals with major banks in Australia, New Zealand and South Africa. It has also partnered with Codat in order to speed up loan underwriting and unveiled an AI-powered conversational copilot tool tailored specifically for banks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2019
$80m
EARLY VC
Jan 2018
$51.5m
EARLY VC
Total funding: $221.3m
Company benefits
- Company-paid benefits: 100% premiums paid including medical, dental and vision, as well as disability insurance and life insurance. Each full-time employee also has their own company-funded HSA account.
- Career growth: Opportunity to advance your skills, knowledge and experience through career development, job growth, new opportunities and special projects both domestically and abroad.
- Work-life balance: Paid vacation, parental leave, adoption leave, company holidays, flex holidays, volunteer days and bereavement leave. Office amenities include complimentary coffee, beverages, healthy snacks and standing desks.
- Hybrid office: We know everyone is different, which is why we don't force our teams into a one-size-fits-all approach. Show us how you work best, and we'll work with you to make it happen.
- Financial benefits: Retirement plans, life insurance, student debt repayment programs, parental leave and more.
- Giving back: Two paid volunteer days per year, as well as an employee match donation program. Our community service team, nVolve, provides many opportunities to volunteer with local groups and nonprofits.
Company HQ
Mayfaire Office Park, Wilmington, NC
Leadership
Pierre Naude
(CEO)More than 35 years of Fintech experience. Previously served as Divisional President of S1 Corporation, after working as Vice President and Managing Partner of Unisys, a global information technology company.
Pullen Daniel
(EVP Corporate Development)20 years of financial services and banking experience. Previously led all US Sales before leading nCino's operations in EMEA, starting its London office and spearheading the company's expansion. Before this they were served as Vice President and Managing Partner of Unisys.
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