Senior CRM Specialist, Goodnotes
24 months fixed term renewable contract
£55-65k
+ Meaningful equity
More information about location
Top-rated note-taking app
Open for applications
Top-rated note-taking app
201-500 employees
Open for applications
£55-65k
+ Meaningful equity
More information about location
201-500 employees
Company mission
To empower people with knowledge through digital paper and innovations. We're reimagining what productivity looks like through a digital pen and paper!
Role
Who you are
- 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
- Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
- Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks
- Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
- Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
- Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset
What the job involves
- We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments
- At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets
- You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team
- Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem
- Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end
- Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
- User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics
- Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels
- User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A short take-home assignment to assess your skillset
- A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK with over 80 employees, working on building additional products alongside its core app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Meaningful equity options in a fast-growing company
- Monthly budget for personal growth development & yearly budget for professional development
- Monthly health & wellness budget - used for gyms, massages, treatments etc.
- MacBook Pro/your choice of hardware
- Flexible working hours and remote working opportunities
- Annual offsite
- Noise cancelling headphones
- Work from home budget to upgrade your home office
- 30 days holiday (plus public holidays)
- Health insurance for you and dependants
Company values
- Dream big
- Be user obsessed
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a senior software engineer. In 2023 he was promoted to a principal engineer.
Joined Goodnotes in 2021 as a Senior ML engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became our Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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