Senior CRM Specialist, Goodnotes
£55-65k
+ Meaningful equity
More information about location
Top-rated note-taking app
Job no longer available
Top-rated note-taking app
201-500 employees
Job no longer available
£55-65k
+ Meaningful equity
More information about location
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
- Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
- Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks
- Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
- Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
- Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset
What the job involves
- We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments
- At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets
- You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team
- Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem
- Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end
- Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
- User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics
- Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels
- User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A short take-home assignment to assess your skillset
- A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company HQ
London, UK
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
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