Senior Product Marketing Manager, Tide
Member Accession Marketing
Offers share options
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
Offers share options
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- You have 5+ years of experience in Product Marketing
- You have built value propositions and positioning for Saas products, including for specific target segments
- Experience with the SME segment is essential; experience with the new-to-market SME segment specifically would be a plus
- FinTech experience is helpful but not essential
- You are comfortable leading commercial discussions
- You’re well versed in product analytics, you can use data to drive decisions and you have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics
- You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
- You have an understanding of CRM and a foundational understanding of Performance Marketing and Sales Enablement, so that you can constructively collaborate with these channels and drive improvements
- You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch
- You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution
What the job involves
- Tide is looking for an exceptional Senior Product Marketing Manager in our Member Accession Marketing area to own the marketing strategy for a number of products and propositions purpose-built for the new-to-market SME segment and to support the wider member onboarding strategy
- The key KPIs for this role are revenue and adoption of MAM owned products and services, which you’ll unlock through:
- Owning the overall Product Marketing strategy, with particular emphasis on customer validation, product messaging and positioning, CRM/customer lifecycle management, channel strategy and content
- Collaborating with Product to build the right features for members, and translating these into member facing propositions that you take to market
- Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled
- Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
- Leading commercial discussions, including business casing and supporting financial forecasting
- Applying data and research to every decision you make, and ensuring this discipline is followed by all stakeholders at every point
Salary benchmarks
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$24m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $284.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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