Demand Generation & Growth Marketer, HyperComply
+ Equity
Automatic security reviewer
Job no longer available
Automatic security reviewer
21-100 employees
Job no longer available
+ Equity
21-100 employees
Company mission
To build the trust layer for B2B relationships, and eliminate the need to spend huge amounts of time filling out security questionnaires and tracking third-party security risks.
Role
Who you are
- 3+ years of experience in demand generation, growth marketing, or a similar role, preferably in a startup environment
- Proven track record of developing and executing successful marketing campaigns that drive growth and meet KPIs
- Track record of generating B2B leads with a focus on mid-market and enterprise segments
- Strong analytical skills with experience in data analysis and reporting
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment
- Experience with digital marketing tools and platforms, such as Google Analytics, Salesforce, marketing automation software, and social media advertising
- Creative thinker with a growth mindset, constantly seeking innovative ways to attract and retain customers
What the job involves
- As a Demand Generation and Growth Marketing Specialist, you will be at the intersection of marketing strategy and execution, driving both the generation of demand and the acceleration of growth
- Your work will directly contribute to scaling our customer base and achieving revenue targets through the development and implementation of effective marketing strategies and campaigns
- Develop and execute multi-channel demand generation campaigns to drive qualified leads and achieve sales objectives
- Utilize data-driven insights to identify growth opportunities, optimize marketing efforts, and increase conversion rates across various channels
- Collaborate with the product, sales, and marketing teams to align on target markets, messaging, and goals, ensuring cohesive brand representation and communication
- Manage and optimize paid media campaigns, including SEM, social media advertising, display, and retargeting efforts
- Test and analyze campaign performance, using A/B testing and other analytical methods to continually refine strategies
- Oversee the creation and distribution of compelling content across various platforms to engage target audiences and promote lead generation
- Implement SEO strategies to improve organic search rankings and drive consistent, high-quality traffic
- Monitor and report on key performance indicators (KPIs), including lead generation, conversion rates, and ROI on marketing campaigns
- Stay abreast of industry trends and competitor activities to inform marketing strategies and innovative growth initiatives
- Enable the customer-facing team with content and materials as we update product/pricing/positioning
Our take
Cybercrime is on the rise, and most instances of damage can be traced to third-party suppliers. Vendors and buyers of software must perform diligent security reviews to protect systems and applications, but these processes can take absurd amounts of time. HyperComply’s third-party risk management platform automates the security review process, introducing efficiency to this essential part of business operations.
HyperComply was founded in 2019 to improve and ultimately replace tedious security questionnaires, which eat into productive time and can take weeks or even months to process. With Hypercomply the process is compressed into a few business days, with AI-driven automatic questionnaire responses and dedicated security specialists to check accuracy. There are numerous competitors for the company, but Hypercomply is charting a path less trodden by serving both sides of the equation – sales, and purchasing.
By helping companies shave time from the process of filling in security questionnaires, HyperComply has demonstrated progress towards its final aim of eliminating them entirely. 2022 seed funding was focused on launching their product for the purchasing sphere, so it will be interesting to see where their development heads next.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$6.4m
SEED
Jan 2022
$6.4m
SEED
Total funding: $16.4m
Company benefits
- Healthcare (+ vision and dental)
- Unlimited PTO
- WFH Stipend
- Team offsites
- Fully remote team
- Paid parental leave
Company HQ
Brampton, ON
Leadership
Amar Chahal
(CEO)Previously worked at Vidyard. Former Volunteer Clinic Manager at Toronto General Hospital, and graduate of the University of Toronto.
Cody Wright
(CTO)Former Senior Software Engineer at SeatGeek. Previously a Software Developer at Vidyard. Graduate of Queen's University.
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