Account Based Marketing Manager, parcelLab
$100-140k
More information about location
Operations experience management
Job no longer available
Operations experience management
101-200 employees
Job no longer available
$100-140k
More information about location
101-200 employees
Company mission
parcelLab's mission is to give people new reasons to fall in love with brands by unlocking a whole new part of the customer journey, to bring people and brands closer together.
Role
Who you are
- 3-5 years of experience in the areas of demand generation, ABM or enterprise marketing
- You are a go-getter who does not need to wait to be told what to do
- You have successfully managed and executed campaigns that have delivered a high return in the past
- Experience working closely with sales teams to penetrate enterprise accounts
- A strong inclination to “execute, measure, improve, optimize.”
- Being open to self-analysis and feedback. You learn from failure and accept mistakes as a natural part of the journey
- Being ready to share knowledge, best practices and approaches with your peers
- Flexible and adaptive to change
- Able to get things done in a fast past environment
- Strong understanding and knowledge of the latest ABM tools (ex. 6Sense, Demandbase, Terminus, Sendoso, Vidyard, etc) techniques and approaches is a plus
- Excellent verbal and written communication skills
Desirable
- Experience working in a high-growth startup/scale-up technology company
What the job involves
- Develop, execute and measure targeted ABM campaigns/plays to penetrate enterprise accounts. Leverage intent and engagement data to identify in market accounts, and develop highly relevant, one-to-few and one-to-one ABM programs with a focus on driving account engagement, meetings/opportunities and new logos
- Partner with sales team on initiatives to ensure close collaboration and alignment on all ABM programs and campaigns
- Work closely with cross-functional teams to build and execute targeted campaigns across marketing channels, i.e. paid media, e-mail, account landing pages, video, webinars, direct mail, events, etc
- Monitor, track, and report on results of ABM campaigns to stakeholders across the business. Make recommendations for next steps based on analysis of results
- Support SDR team with content, messaging for outbound follow up and pre and post event outreach
- Work with the Marketing and Revenue Operations teams to ensure we have proper visibility on all ABM programs
- Oversee timely execution of initiatives and campaigns by managing internal partners, budgets, timelines and processes
- Continue experimenting with new channels and creative plays to help us gain traction in key accounts
- Manage and leverage ABM tools/technology required for successful execution of ABM initiatives
Our take
As e-commerce becomes increasingly competitive, customer retention and service are paramount. ParcelLab is helping retailers in this endeavour by transforming the post-sales experience into a brand advantage.
ParcelLab’s intense focus on its customers’ customer retention is what differentiates it from other outfits in the post-sale space. It sees every step in the delivery process, straight through to last-mile details, as an opportunity for the retailers it services to re-engage consumers.
The company is now pursuing international expansion, especially in North America where the value of e-commerce is already massive and growing. Regular product launches maintain a consistent rhythm of new and useful offerings for customers.
While there are other players in the ‘Operations Experience Management’ space, notably Narvar, the startup’s biggest competitor is still probably the status quo. ParcelLab must continue to prove to potential customers that post-sales is where future customer dollars can be both won and lost.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$106.7m
SERIES C
Oct 2019
$2.4m
SERIES B
Total funding: $110.2m
Company benefits
- Comprehensive 30-60-90 day onboarding plan
- Regular company retreats
- Modern office in Hammersmith
- Team events
- Feedback sessions
- Flexible working
- Offices in Munich & Paris
- Permanent employment
- Hardware: Choose between Mac and Windows
- Work accessorises
- Annual budget for personal development
- Fully remote company
Company HQ
Hammersmith, London, UK
Leadership
Tobias Buxhoidt
(CEO)Previously SCM & Logistics Consultant for Barkawi Management Consultants. Before that, worked as a Warehouse Manager at IAVF. Graduated with an MEng in IT from University of Newcastle.
Julian Kenge
(CTO)In addition to an MBA at the RWTH Aachen, they also studied computer science. Was responsible for websites and technologies at Nobel & Hennig as well as the design of interfaces and media. Worked at several tech startups in Germany.
Anton Eder
(CoS)Seven years of experience in online marketing and sales processes. A business economist and studied at the University of Munich and at the Royal Institute of Technology in Stockholm.
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