PR Specialist, Amazon
International Ring & Blink Launches, Public Relations, Devices
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Experience in professional communications or public relations
- Bachelor's degree in communications, public relations, or a related field
Desirable
- Experience working with major brands, preferably in the consumer technology sector
- Experience working with cross-functional teams and senior leadership
- Experience with end-to-end product communications (announcements, launches, reviews, etc.)
- Experience in developing successful executive thought leadership strategies for major brands
- Knowledge of the smart security sector
- Strong understanding of international media landscapes and local PR needs
What the job involves
- Amazon is seeking a communications professional to drive international product PR for Ring and Blink product launches
- This is a unique opportunity to own the international communications program for two of Amazon’s most innovative consumer tech brands
- As a PR Specialist for Ring and Blink, you will be responsible for supporting go-to-market (GTM) plans for products and services; supporting in-country PR Managers to generate local coverage
- You’ll be expected to develop strong and consistent messaging, execute successful milestones, and scale programs to reach a global, diverse audience
- In this role, you’ll partner closely with business, product, sales, and marketing teams to drive the overall GTM process
- As a key advisor to the business, you must demonstrate excellent judgment, earn trust with various internal stakeholders, and be willing to dive deep into complex topics
- You must also be able to clearly articulate ideas in both written and verbal communications, anticipate potential issues and headwinds for the business, find ways to simplify and streamline work, and effectively advocate for decisions that protect the long-term interests of Amazon and its customers
- Manage end-to-end communications for product offerings, including announcements, launches, and product reviews
- Own annual planning as well as quarterly business reviews for the international PR team
- Manage engagement with key media, analysts, and influencers
Salary benchmarks
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Insights
16% employee growth in 12 months
Company
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle