Vice President of Marketing, Leanpath
More information about location
Food waste prevention company
Open for applications
Food waste prevention company
21-100 employees
Open for applications
More information about location
21-100 employees
Company mission
To make food waste prevention everyday practice in the world's kitchens.
Role
Who you are
- Are you a seasoned marketing leader with a passion for making a real difference in the world? Do you have a proven track record of growing B2B recurring revenue (SaaS or IoT) businesses to significant scale?
- We're growing rapidly, and we need a dynamic, strategic, and hands-on marketing leader to help us reach even greater heights
- We're looking for a highly motivated individual who is not only a marketing expert but also excited by our mission
- 10+ years of progressive experience in marketing in a B2B recurring revenue context (SaaS, IoT or equivalent), with a significant portion of that time in a leadership role
- Demonstrated success in defining strategy for scaling organizations, meeting lead generation targets, and driving significant revenue growth through effective marketing strategies
- Ideally, experience within a tech-for-impact industry or a strong understanding of how technology can solve complex global challenges
- Interest in food waste prevention and sustainability. You should genuinely care about our mission and be eager to contribute to a more sustainable food system
- Proven ability to develop and execute comprehensive marketing strategies across various channels (digital, content, events, PR, etc.)
- Strong analytical skills with the ability to translate data into actionable insights and measurable results
- Exceptional communication, presentation, and interpersonal skills
- Experience working in a global organization and/or managing remote teams is a plus
What the job involves
- Leanpath, the global leader in food waste management, is seeking a Vice President of Marketing to join our mission-driven team
- As our VP of Marketing, you will be instrumental in shaping Leanpath's global brand presence, expanding our market reach, and fueling our continued growth. You'll lead and mentor our marketing team, developing and executing comprehensive marketing strategies that align with our ambitious business objectives. This includes:
- Strategic Leadership: Develop and own the overall marketing strategy, including positioning, brand, market segmentation, customer profiling, content marketing, demand generation, product marketing, and communications
- Growth Catalyst: Own marketing initiatives to significantly increase market awareness, cultivate interest and drive engagement, generating qualified leads in accordance with our plan to accelerate sales pipeline growth
- Brand Champion: Further define and amplify Leanpath's unique story and value proposition, ensuring consistent and compelling messaging across all channels
- Data-Driven Decision Maker: Utilize data and analytics to measure marketing performance, identify opportunities, and optimize strategies for maximum impact
- Team Leader: Lead, inspire, and grow our efficient marketing team, fostering a culture of collaboration, innovation, and continuous improvement
- Cross-Functional Partner: Partner closely with sales, product, and client success teams to ensure a cohesive and integrated go-to-market approach
Salary benchmarks
Our take
About one-third of food is wasted every year, with over 1 billion tonnes of food sent to landfills worldwide annually. Overall, this accounts for almost a tenth of global carbon emissions. LeanPath exists to reduce the amount of food businesses throw away with a food waste prevention platform that tracks, analyses and reports on a company's food waste.
Unlike other waste management solutions, Leanpath stands out by its focus on prevention at the source. Much food waste is caused by overproduction, misunderstandings around food safety, and poor merchandising decisions. With its array of software and coaching tools, it aims to not only provide data for decision-making but also to drive a change in behaviours. Its solution gets results, with over 4000 customers reporting up to 50% reduction in food waste and a significant decrease in purchasing costs.
As food waste continues to be a major environmental issue and already tight hospitality margins are squeezed by inflation, Leanpath stands to continue its fast growth in the immediate future. It is forging partnerships with major companies aiming to reduce waste in their operations, such as Sodexo, and is expanding its grant programme to assist small and medium enterprises in reducing their environmental impact.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
Oct 2019
$7m
LATE VC
Total funding: $7m
Company benefits
- Flexible work environment
- Hybrid working
- 25 days paid holidays
- Volunteer time off
- Purpose-driven work
- Office perks
Company HQ
Greenway, Beaverton, OR
Leadership
Andrew Shakman
(Co-Founder, President & CEO)Previously served as CEO and President at CyberSight and Nine Dots. Was also Managing Director at Anacapa Group.
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