Senior Partner Marketing Manager, BetterUp
Member Growth
$127-218k
Salary dependent on location. Salary range does not include equity and/or sales bonus plans (when applicable)
AI-driven employee coaching platform
Job no longer available
AI-driven employee coaching platform
1001+ employees
Job no longer available
$127-218k
Salary dependent on location. Salary range does not include equity and/or sales bonus plans (when applicable)
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- 5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
- Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
- Strong presentation skills and passion for supporting partners with a successful client services track record
- Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
- Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
- Experience building repeatable processes that scale, improving operations or driving change management a plus
- Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, growth marketing experience
What the job involves
- As a Senior Partner Marketing Manager, you’ll be in a critical client-facing role on the Member Growth Marketing team that’s equal parts strategy and execution, creative and data-driven
- You’ll own a portfolio of key strategic accounts, and develop effective B2B2C marketing strategies to drive member adoption and engagement growth
- You’ll have the opportunity to define and drive B2B2C launch motions, lead member marketing innovation and product-led growth initiatives, and help us build a best-in-class partner and member marketing experience
- Beyond marketing client services and effective cross-functional collaboration skills, ability to envision multi-channel change management campaigns for leading global organizations, deliver a broad range of marketing initiatives from events to email, and build effective working relationships with partner stakeholders are key skills to succeed in this role
- Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp’s products
- Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including multi-channel marketing strategy, marketing content and campaigns, and launch production
- Monitor and own success metrics for partner launches, and deploy real-time interventions as needed
- Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers
- Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation
- Streamline delivery and access of member marketing campaigns, assets, and tools to enable cross-functional partners and scale member marketing excellence across the organization
- Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks
- Work with marketing client services, customer success, and account management to develop bespoke co-branded member outreach programs for key strategic accounts, tailored to account-specific member growth and partner satisfaction goals
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially when it comes to improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalized video coaching sessions and career development services, providing support in areas often neglected by employers such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success, and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. The multi-unicorn company has ample opportunity to see further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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