Field Marketing Manager, Squire
$110-115k
+ Stock grant
Barbershop operations management software
Job no longer available
Barbershop operations management software
101-200 employees
Job no longer available
$110-115k
+ Stock grant
101-200 employees
Company mission
Squire's mission is to give your barber shop the technology they need to succeed in today’s fast-paced environment.
Role
Who you are
- 4-6 years of relevant experience in field marketing, preferably in a B2B SaaS environment
- Proven track record of designing and executing strategic, repeatable field marketing programs
- Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
- Astute marketing sensibilities that allow you to identify key drivers of prospective customer engagement, affinity, and lead generation Ability to drive collaboration and alignment across cross-functional teams to ensure that messaging, positioning, and content reflect core business strategy and prospective customer needs
- Experience in developing end-to-end programs and working with marketing operations, social and email teams to ensure full value extraction from field marketing programs and initiatives. Excellent written and verbal communication skills
- Detail-oriented, organized, and proactive
- Ability to work both independently and as part of a team
- Innovative and resourceful, with a strategic mindset and a passion for marketing
What the job involves
- SQUIRE is seeking a dynamic and experienced Field Marketing Manager to drive strategic marketing programs, organize events, and create partnerships that enhance SQUIRE’s presence in key markets
- This role requires a proactive individual with a proven track record of developing high-performing field marketing programs, resulting in strong lead generation, deep customer affinity, and enhanced brand awareness
- In this role, you will strategically work with our sales, brand marketing, analytics, and customer teams to deliver engaging experiences and touchpoints for our prospective customers and cement Squire as an invaluable partner to the barber community
- Reports to: Director of Product Marketing
- Strategically design and execute field marketing programs that deliver strong value to our prospective customers and highlight the core benefits of Squire
- Partner with brand marketing to ideate engaging experiences across events, tradeshops and community partnerships that drive community affinity and generate strong revenue opportunities for our business
- Test and develop a deep understanding of field marketing program performance and translate those learnings into repeatable, scaleable playbooks to unlock scaled growth
- Track and analyze campaign performance, making data-driven adjustments to optimize results
- Collaborate with sales and marketing teams to ensure alignment and effectiveness of marketing programs
- Maintain open communication with stakeholders to ensure successful execution of marketing strategies
- Manage local marketing budgets, track spending, and report on ROI for various initiatives
- Conduct post-event and campaign evaluations to identify areas for improvement and future opportunities
- Partner with product marketing and insights to understand industry trends, customer needs, and competitive landscape and refine strategies to highlight competitive differentiators
Our take
Squire takes point-of-sale management tools and focuses them entirely on the needs of barbershops. Before launching, co-founder Dave Salvant spent time talking to 600 different barbershop owners to understand the boxes Squire had to tick to be a worthwhile product. This included taking cashless payments and providing key insight into employee productivity, hours worked, and commission calculations.
This time spent in barbershops paid off, as Squire now has more than 2,000 customers in North America and the UK. There is considerable opportunity in the United States alone, as they have a potential customer base of more than 135,000 barbershops.
In March 2020, Squire’s revenue fell to zero when the COVID-19 pandemic forced barbershops to close. Luckily, the company had raised $34 million just days before this in a Series B funding round, which enabled it to help barbershops adapt and survive during their lockdowns. Now things have returned to normal, Squire is in high demand and in 2025, is valued at $750 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2021
$60m
SERIES D
Dec 2020
$44m
SERIES C
Total funding: $146.8m
Company benefits
- Work from home opportunities
Company HQ
Nolita, New York, NY
Leadership
Songe LaRon
(Co-Founder & CEO)Majored in Philosophy at UCLA, and then studied Law at Yale. Started out as a Legal Secondee at Credit Suisse, before joining Skadden Arps as an M&A Associate. Co-founded Squire in 2015, with support from Y Combinator.
Dave A. Salvant
(Co-Founder & President)Studied Political Science at the University of Albany, and then joined Infogroup as an Account Manager in 2008. Moved to JP Morgan as 2010 to work as a Private Client Banker. Joined AXA US as a Senior Regional Sales Executive, and then enrolled at the University of Wisconsin-Madison to study for an MBA. Co-founded Squire in 2015.
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