Creative Strategy Lead, MAJORITY
All-in-one mobile banking platform for migrants
Job no longer available
All-in-one mobile banking platform for migrants
101-200 employees
Job no longer available
101-200 employees
Company mission
To empower migrants to the United States to achieve their financial goals and thrive.
Role
Who you are
- 5+ years of experience in creative strategy, campaign development, brand communications, or related fields
- Strong background in messaging development, content strategy, or creative direction
- Fluent in English and Spanish with a strong understanding of bilingual/multicultural marketing
- Excellent writing and storytelling skills—especially in crafting internal campaign briefs, messaging docs, and core creative narratives
- A portfolio of work that shows your ability to create messaging frameworks and lead high-impact campaigns
- Comfortable working in a fast-paced, collaborative, in-house environment
- Interest and hands-on experience with AI tools in marketing, content creation, or production
- Strategic thinker who’s excited to contribute ideas, challenge assumptions, and raise the creative bar
What the job involves
- We are looking for a skilled Creative Strategy Lead to support our Growth team in Miami
- We are looking for a Creative Strategy Lead to join our growing in-house creative and marketing team
- This is a high-impact role focused on guiding campaign messaging, creative concepting, and communications strategy across all customer touchpoints
- You’ll work closely with the Head of Marketing & Creative and act as a strategic thought partner, shaping the narratives that bring our brand, products, and community engagement efforts to life
- You’ll be responsible for translating ideas into bold, clear, and compelling creative, starting with English-language copy used for internal alignment and creative direction, and evolving into fully bilingual (English/Spanish) external campaigns
- You’ll also collaborate closely on the team’s transition into AI-assisted creative production, helping identify tools, establish workflows, and enhance creative velocity while maintaining quality and cultural nuance
- Develop overarching messaging frameworks and creative direction for brand, product marketing, and related campaigns
- Create internal briefs and narrative guidelines that guide cross-functional alignment and production
- Collaborate with our in-house copywriter, designers, and motion creatives to bring concepts to life in Spanish and other languages and across channels
- Ensure consistency of tone, brand voice, and messaging across all materials—from social and landing pages to out-of-home and grassroots
- Act as the campaign lead across marketing initiatives—from concept to rollout
- Work directly with the Head of Marketing & Creative to align creative work with strategic goals
- Elevate our storytelling and messaging quality, ensuring each campaign speaks with clarity, confidence, and relevance
- Identify opportunities to scale creative output while maintaining brand integrity and cultural nuance
- Support the development of internal workflows that integrate AI tools efficiently, ethically, and collaboratively across the team
- Contribute to our transition into AI-assisted creative production—exploring ideation, content generation, versioning, and automation
Our take
The challenges faced by migrants arriving in the U.S. are enormous, and one of the largest examples is the financial hurdles they face. Opening bank accounts, making international phone calls, and accessing payment systems are essential but complex processes, and these challenges are accentuated by increased costs for migrants.
MAJORITY provides a mobile banking service specifically targeted toward helping migrants set up their financial systems in the U.S. The service runs on a monthly subscription fee, giving customers access to fee-free bank accounts with overdrafts, debit cards, and international phone call plans. The service also provides customer service in the user’s native language to help aid in the user experience.
With over 1 million people migrating to the U.S. every year, MAJORITY has tapped into a huge market by recognizing the stresses of financial security upon arrival. Its focus has attracted substantial investment that will expand and enhance Majority's services. By providing easy-to-use services backed with native-language assistance, the startup presents a brighter future for migrants seeking financial solutions in the U.S.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2024
$12.5m
SERIES B
Jun 2023
$9.8m
SERIES B
Total funding: $98.3m
Leadership
Magnus Larsson
(Co-Founder & CEO)They began their career as a Consultant before spending 3 years at Optimal Telecom and a further 3 at Tele2. While serving as CEO of Rebtel, Magnus co-founded MAJORITY, alongside being a Make Equal Board Member.
Johan Dahlqvist
(CTO)Having studied at Lund University, they worked for 2 years as an Anoto Software Engineer and spent 11 at Tele2. They co-founded MAJORITY in 2019 while serving as CTO of Rebtel.
Johan Granlund
(Co-Founder & COO)They worked at Wunderkind AB before spending 7 years at Tele2 and founding Inventa in 2010. They started working as COO of Rebtel in 2014, before co-founding MAJORITY 5 years later.
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