Senior Customer Marketing Manager, ezCater
$125-166k
This range does not represent additional compensation benefits such as equity
More information about location
Online marketplace for business catering
Job no longer available
Online marketplace for business catering
501-1000 employees
Job no longer available
$125-166k
This range does not represent additional compensation benefits such as equity
More information about location
501-1000 employees
Company mission
To provide businesses with access to high-quality and fast corporate catering, 24/7.
Role
Who you are
- 7+ years deep experience, and demonstrated success, in planning and executing successful B2B marketing strategies that drive customer and revenue growth, particularly with experience in driving B2B campaigns for high velocity businesses with shorter sales cycles
- Experience scoping, building, and executing database marketing campaigns
- Excellent analytical skills with the ability to translate data into actionable insights and strategies
- Results-oriented mindset with a focus on delivering measurable business impact
- Experience with marketing automation platforms, CRM systems, and analytics tools
- Strong analytical mindset and Excel skills paired with a strong sense of business operations
- Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
- Excellent written and verbal communication skills
What the job involves
- The Senior Customer Marketing Manager will play a critical role in our Growth Marketing team, collaborating closely with our product marketing and corporate solutions marketing teams. This role requires a strategic thinker who can develop and execute effective B2B marketing strategies, identify opportunities to drive revenue, and optimize customer acquisition and retention
- Build the high-frequency customer targeting and marketing strategy for ezCater’s Growth Marketing team Develop keen understanding/firmographics of ezCater’s highest value, most frequent customers (in concert with our Customer Insights and Product Marketing teams)
- Build our database marketing program based on 1) firm understanding of customer personas/titles and 2) clear approach to vendor landscape to support efforts, including understanding right vendors to leverage for optimal customer targeting
- Pilot and ultimately build a comprehensive database marketing program in partnership with our Marketing Engineering team
- Build new marketing approaches/messaging to acquire high value/frequency customers and quickly identify the highest impact, efficient approaches by iterating quickly on learnings and optimizing based on insights
- Collaborate with Growth Marketing and Corporate Solutions marketing teams to incorporate high-frequency customer targeting and messaging into existing marketing campaigns - focused on acquiring new high-frequency customers and maximizing value from existing customers
- Partner with Corporate Solutions marketing team to identify and “graduate” cohorts of high-frequency customers to high-value corporate accounts
- Stay abreast of industry trends, competitive dynamics, and customer insights in B2B marketing
- Track and report on key performance metrics: Establish key performance indicators (KPIs) for B2B marketing initiatives and develop reporting mechanisms to track and communicate progress to stakeholders
Our take
ezCater is an online marketplace app that provides catering options for businesses, working with food providers who enter their menus onto the app for customers to browse. ezCater sends each store its orders and handles customer service while the food providers fulfil the orders.
ezCater profits by charging a small commission on all orders that restaurants fulfil. The company counts JLL, RingCentral and the San Francisco 49ers among its customers. It previously fuelled expansion through acquisitions such as online catering platform GoCater in 2018 and MonkeySoft Solutions in 2019.
ezCater has enjoyed strong growth so far, in part by focusing on meal deliveries to a growing hybrid workforce as an employee benefit. It has been eyeing an IPO for some time, though these plans are yet to come to fruition. In the meantime, it has continued to develop its technology and unveiled a new supplier diversity program to uplift small businesses owned by underrepresented groups.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$100m
SERIES D
Apr 2019
$150m
SERIES D
Total funding: $433.9m
Company benefits
- Unlimited Vacation
- Stock Options
- Medical & Dental Insurance
- Subsidized MBTA Passes
- 401k Match
- Stocked Kitchen
- Company Outings
- Parental Leave
- Cupcakes
Company HQ
Financial District, Boston, MA
Leadership
Stefania Mallett
(Co-Founder & Director)Former CEO of the company. Studied at MIT before spending 20 years in leadership positions at firms including IntraNet, Taskmail, More than Words, and InSite Marketing Technology.
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