Director of Business Development, The Trade Desk
$118.4-217.1k
Office located in 1114 6th Avenue, NY
Data-first media buying platform
Job no longer available
Data-first media buying platform
1001+ employees
Job no longer available
$118.4-217.1k
Office located in 1114 6th Avenue, NY
1001+ employees
Company mission
To transform media for the benefit of humankind by helping brands deliver a more insightful and relevant ad experience for consumers — and setting a new standard for global reach, accuracy, and transparency.
Role
Who you are
- Bachelor’s degree (U.S. or foreign equivalent) in Marketing, Communications, Media, Advertising or related field (in lieu of a 4-year Bachelor’s degree, will accept a 3-year degree from an accredited U.S. or foreign university) and three (3) years of experience in the job offered or related role
- Must have three (3) years of sales experience within online advertising at an online publisher, ad network, ad exchange, ad server, SEM platform, or DSP
- Must have three (3) years of sales experience driving year-over-year revenue growth by identifying areas of opportunity for new and existing brands and/or agencies
- Must have three (3) years of sales experience within a team environment by collaborating internally across company departments and resources
- Must have three (3) years of experience with: developing longstanding, consultative client relationships at the VP level and above; understanding client technical needs and advocating internal resources to develop client solution; crafting Point of Views and strategic approaches for the advertising industry, such as the benefits of consolidation and the future of identity; and negotiating and evaluating client deals to maximize company margins
- Domestic travel required 20% of the time to conferences and client meetings
What the job involves
- Manage and drive higher spend value accounts by identifying and closing strategic up-selling opportunities through an understanding of core client business needs
- Prepare presentations for clients that assist clients with their advertising strategies and provide peer set analysis to help clients be competitive with other cohorts
- Participate in product roadmap buildout discussions based on client business needs with senior leadership, product and engineering teams by contributing regularly to emerging product gaps through spend blocker contributions
- Ensure that the voice of the customer is represented in product roadmap and development of the platform and work with sales support and marketing to refine data collection from clients and prospects
- Subscribe to industry trades and identify and develop selling propositions and differentiators using knowledge of the market and competitors
- Collaborate with team members to look at product results and determine the best approach for clients on a campaign-by-campaign basis to align with client’s marketing objectives
- Provide monthly, quarterly and annual forecasts to help company predict revenue
- Respond to requests for proposals (RFP) or new inner agency opportunities, including qualification and win strategy
Our take
Effective advertising in the digital age is almost impossible without the use of data to drive targeting, with first-party data commonly being used for such purposes. However, making use of such data can be difficult without the right analytic tools, and executing advertisement campaigns that make use of it can be even more challenging.
The Trade Desk provides a demand-side marketplace for building digital media campaigns, allowing businesses to plan and buy digital media, harness the power of their data, and customize publishing through APIs. The marketplace partners with over 225 data, inventory, brand safety, and publisher businesses to provide its services, whilst offering expert digital marketing advice and an e-learning platform called Edge Academy.
Whilst other advertisement marketplaces are available to businesses, The Trade Desk stands out with its approach of not only providing companies with the business partnerships they need but also advising and educating them on how to utilize them effectively. Its latest offering, Galileo, enables advertisers to onboard and activate their first-party data quickly and easily, bringing direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2016
$60m
SERIES C
Feb 2014
$20m
SERIES B
Total funding: $82.5m
Company HQ
Downtown Ventura, Ventura, CA
Leadership
Jeff Green
(Founder & CEO)Founded Search.com. Former COO of Microsoft's AdECN.
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