Senior Product Marketing Manager, GitLab
Industry Marketing
$110.8-237.6k
Salary is applicable to California, Colorado, Hawaii, New Jersey, New York, Washington based candidates only and may vary on further locations. + Equity
One DevOps platform
Job no longer available
One DevOps platform
1001+ employees
Job no longer available
$110.8-237.6k
Salary is applicable to California, Colorado, Hawaii, New Jersey, New York, Washington based candidates only and may vary on further locations. + Equity
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- At least 6 years enterprise software marketing experience, including 4 within product marketing
- Strong Telecommunications industry background- either marketing to the industry, working within the industry or both
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
- Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key
- Support product launch plans as a Telecommunications industry expert to establishing GitLab’s position as a market leader, to drive demand and sales pipeline
- Experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)
- Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
- Proven experience being self-directed and working with minimal supervision
- Data-driven, use data to measure results and inform decision making and strategy development
- Experience with Software-as-a-Service offerings and open core software is required
- Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience
- You share our values and work according to those values
- Ability to travel if needed and comply with the company’s travel policy
- If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies
What the job involves
- Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution
- As a Product Marketing Manager, you understand our customers, our community, and the challenges they face specific to the Tech, Manufacturing and Automotive industries
- You write about their story and help them understand how GitLab can help them become the heroes they really are
- You will drive awareness of how GitLab helps Telcom customers transform their business and drive team collaboration and build software faster
- Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Telecommunication industry
- Research, document, and operationalize particular customer use cases and problems that GitLab solves
- Identify and define the key value drivers which differentiate GitLab in the market
- Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap
- Tell the full story around Telecommunications customer industry pain points and use cases- and how GitLab offers the solution
- Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of GitLab
- Participate and contribute to field and industry events as a GitLab evangelist and thought leader
- Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners
- Create campaign messaging and content as required to support ongoing marketing initiatives
- Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition
- Document and demonstrate GitLab value in analyst market research reports
- Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers
- Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid
- Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market
- Research and track overarching market trends and patterns
- Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing
- Research and support pricing and packaging decisions in order to meet market demands and needs
- Define and lead market research projects into specific market segments
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $432.6m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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