Retail Digital Marketing Manager, Skylight
$120-180k
Salary applicable to Colorado and California based candidates, other locations may vary. Offers equity
More information about location
Digital picture frams and smart calendars
Be an early applicant
Digital picture frams and smart calendars
101-200 employees
Be an early applicant
$120-180k
Salary applicable to Colorado and California based candidates, other locations may vary. Offers equity
More information about location
101-200 employees
Company mission
To connect loved ones by creating the world's simplest products and services that improve family life.
Role
Who you are
- This role is ideal for a highly analytical and execution-focused digital marketer who understands how to drive conversion, visibility, and growth within retailer ecosystems
- 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels
- Deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads
- Highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health
- Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor
- Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams
- Comfortable owning budgets and optimizing spend based on performance and business priorities
- Ability to thrive in a fast-paced environment and can balance strategic thinking with hands-on execution
- Clear communication skills and ability to translate data into compelling insights and recommendations
What the job involves
- We’re looking for a Retail Digital Marketing Manager to own how Skylight shows up and wins across key retail.com platforms—specifically Walmart, Target, and Costco
- You will be responsible for optimizing Skylight’s presence across retailer websites, leading digital merchandising, retail media strategy, and on-site conversion tactics
- Working closely with Sales, Growth, Creative, and Analytics, you’ll ensure every digital shelf is best-in-class and built to scale
- This is a high-impact role that sits at the intersection of performance marketing, digital merchandising, and retail strategy
- Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content
- Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization
- Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales
- Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns
- Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events
- Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings
- Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations
- Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance
- Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions
- Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth
- Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets
- Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning
- Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy
Our take
Skylight, a digital photo frame and smart calendar brand, has emerged as a solution to a timeless problem: staying connected with loved ones in an increasingly digital world. With over 1.5M units sold, Skylight's flagship product, the Skylight Frame, has quickly become the top-selling digital picture frame on Amazon. It offers a way for users to share cherished photos with family and friends from anywhere in the world.
To further expand its reach, Skylight recently closed a successful funding round. This funding marks a pivotal moment for the company, affirming its journey from a decade of profitable bootstrapping to a new era of growth and innovation. The capital injection will be used to support the company's mission to meet the surging demand for its tech and propel it to even greater heights.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Ability to work remotely
- Health, Vision, and Dental Insurance
- 401k
- Monthly Health/Wellness Stipend
- Annual Learning/Self-Development Stipend
- Fun and collaborative culture
Company HQ
Central LA, Los Angeles, CA
Leadership
Michael Segal
(Co-Founder & CEO)Previously founded Curio Road where they served as CEO. They also worked as a Product Manager at Spotify.
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