Director of Growth Marketing, Dealpath
$190-220k
OTE
$180-200k
BASE
+ Equity
3 days a week in office
Deal management platform for commercial real estate
Be an early applicant
Deal management platform for commercial real estate
101-200 employees
Be an early applicant
$190-220k
OTE
$180-200k
BASE
+ Equity
3 days a week in office
101-200 employees
Company mission
Dealpath's mission is to empower real estate investment and capital markets with data and collaboration through purpose-built software.
Role
Who you are
- Experience driving high-quality user growth for a startup or for a dynamic company
- Demonstrated success in developing ABM strategies for Enterprise segments with multiple use cases, and complex buyer groups, and executing high-performing integrated marketing campaigns
- The ability to connect digital marketing strategies to customer journeys, ideally with experience in content marketing, webinar production, and lifecycle marketing
- Prior experience managing a sizable demand generation budget, ensuring effective execution to maximize campaign impact, ideally with experience managing and partnering with an external paid marketing agency
- Strong analytical skills and are comfortable working with data to measure campaign performance and ROI (CAC, CAC payback, LTV, CPL, ROAS)
- A data driven and highly curious mindset with an appetite to dive into the weeds, seeking connections and key moments in all touchpoints of the customer journey
- Experience optimizing the revenue funnel and driving conversion efficiency across digital channels, effectively moving customers from awareness through consideration to the conversion stage
- An entrepreneurial and high-ownership mindset and a bias towards action
- 6+ years of marketing experience with a focus on account based marketing, demand generation, and growth marketing, preferably at a B2B SaaS company
- Proficiency with marketing operations tools such as CRM systems, marketing automation platforms, and targeting and analytics tools
- Bachelor’s degree in Marketing, Business, or related field
- Bonus points for prior experience in commercial real estate, though it is not required
What the job involves
- Dealpath is seeking an experienced, ABM-focused Growth Marketer to join our dynamic team in New York City. As the Director of Growth Marketing, you will lead and refine our account-based marketing strategy, creating and optimizing campaigns tailored to different customer segments and use cases
- This is an exciting opportunity to make a measurable impact and help shape the future of growth at Dealpath
- You will own the end-to-end customer acquisition strategy focusing on acquiring new customers and driving measurable growth
- Scaling growth channels (paid digital, organic, and offline) and implementing SEO strategies that will drive organic traffic, identify key drop-off points and growth opportunities throughout the funnel
- Oversee the marketing budget, track KPIs, and ensure efficiency and goal achievement
- Develop and execute a comprehensive ABM strategy in close partnership with Sales and Product teams and own a piece of sales pipeline generation
- Plan and execute multi-channel ABM campaigns, including paid digital (SEM, paid search, paid social, content syndication, display, and others), webinars, content marketing, and lifecycle marketing initiatives
- Own Dealpath’s demand generation strategies, developing and managing marketing experiments to optimize performance
- Refine our Ideal Customer Profile (priority account profile) to drive effective customer targeting, acquisition, and retention
- Establish and maintain marketing operations fundamentals, including reporting, analytics, email and marketing technology stack optimization
- By collaborating closely with Product and Sales, you’ll align strategy and serve as a critical liaison between teams
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud based deal management platform. Investment and development firms as well as lenders use the platform as a single point of reference for distributed deal information, while also getting access to real time market data.
It’s this up-to-date data – the product of a 2018 partnership with CompStak – which has seen Dealpath’s reputation and customer uptake soar over the last few years. It’s now used by a number of heavyweight real estate investment firms including AEW, Blackstone, and Oxford Properties.
Having already expanded into Canada, Dealpath is gearing up for further international growth after major investment led by Morgan Stanley.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- 100% company paid individual medical, dental, & vision insurance coverage
- Paid Parental Leave
- Equity grant
- 401(k) plan
- Company sponsored commuter benefits
- Flexible vacation policy
- Catered lunches and snacks
- Monthly wellness reimbursement
- Hybrid work policy
- Customized workstation
Company values
- Our people make us great – Our expertise, passion, and resourcefulness drive our success. We move as a team and motivate and challenge each other to continually grow. We take care of our people and we take care of each other.
- Be a most trusted resource – Our customers can rely on us. We have empathy for our customers and are committed to raising the bar to provide better service to them.
- Seek the best answers – We care deeply about our work and are always pursuing new and better solutions. We have meaningful opinions to share and we incorporate the ideas of others — we surround ourselves with diverse points of view.
- We’re in it to win – We’re engineering an industry-defining company that focuses on high impact, sustainable, and compounding value for our customers, stakeholders, and careers. It’s a total team effort that requires relentless execution.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Mike Sroka
(CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
Andy Lee
(VP of Engineering)Previously worked in Software Engineering for Jana, Abine, and Zynga after serving as an Electronics Engineer in the United States Air Force.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 7 more jobs at Dealpath