Launch Strategist, Rain

• 2+ years of experience in B2B Account Management or Customer Success
• 1+ years of experience in Marketing or Communications
• Strong project management skills and ability to prioritize internal and external requests simultaneously
• Extreme attention to detail — the little things matter
• Ability to measure, understand, and communicate business needs and impact to your customers
• A drive to be creative and suggest solutions that may be out of the box
• Experience using an enterprise CRM (HubSpot, Salesforce, etc.)

Desirable

• As a Launch Strategist, you will be responsible for crafting engaging launch plans for new customers in onboarding alongside our Customer Success and Implementation team
• You'll work directly with our employer customers to identify high-opportunity communication channels, unique and creative campaigns, launch events, and other ways to raise awareness about the Rain benefit. Success will be directly tied to increased user adoption and engagement
• This is a high-impact, cross-functional role that sits at the intersection of Sales, Operations, Customer Success, and Marketing
• The right person is equal parts project manager, client champion, and creative communicator — someone who knows how to build momentum, get stakeholders aligned, and make a benefit launch feel like an event employees actually look forward to
• Launch Strategy & Client Success (~70%)
• Develop comprehensive, custom launch plans for new employer customers based on their specific needs and outcomes
• Collaborate with the Sales team and Operations team to match the employer launch plan with the specific problem we're solving for the employer and end user
• Create client excitement in the launch of the benefit for their employees
• Oversee all messaging and communication permissions while coaching employer customers on the importance of Rain communications
• Collaborate with internal growth and marketing teams and external employee communication partners to create a unified communications plan that drives a successful client launch
• Manage all launch-related tasks, including procuring print materials and delivering the go-to-market launch playbook
• Align and coordinate timing and permissions for product and marketing communications to ensure a seamless and impactful launch process
• Confirm launch schedules and actively track enrollment progress throughout the critical first three months
• Work alongside the Customer Success Manager to evaluate launch outcomes and identify opportunities for growth and future expansion
• Leverage client insights to improve the marketing toolkit and strengthen future go-to-market strategies
• Ongoing Client Marketing Support (~30%)
• Support Customer Success Managers in developing and executing marketing campaigns for existing employer clients to drive continued engagement and revenue growth
• Create and manage client newsletters, email campaigns, and other communications that keep Rain top-of-mind for enrolled employees
• Assist in identifying and executing upsell and cross-sell opportunities through targeted client marketing initiatives
• Maintain and evolve a library of reusable client-facing marketing assets that CSMs can deploy independently