Enterprise Marketing Director, VEED
AI-powered online video editing platform
Job no longer available
AI-powered online video editing platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To make video creation accessible to everyone.
Role
Who you are
- 10+ years of B2B marketing experience, with at least 5 years in enterprise software or SaaS marketing
- Proven track record of driving pipeline and revenue growth through marketing initiatives
- Strong understanding of enterprise sales cycles and B2B buyer personas
- Experience with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
- Excellent analytical and data-driven decision-making skills
- Outstanding communication and presentation abilities
- Strategic thinker with ability to execute tactically
- Results-oriented with a focus on measurable outcomes, particularly MQLs and pipeline
- Collaborative leader who can work effectively across functions
- Adaptable and comfortable in a fast-paced startup environment
- Passionate about AI technology and its applications in enterprise settings
- This role offers the opportunity to make a significant impact on our company's growth trajectory as we move upmarket. The ideal candidate will bring a mix of strategic vision and hands-on execution skills to drive our demand generation efforts and contribute directly to our pipeline and revenue goals
What the job involves
- We're seeking an experienced Enterprise Marketing Director to lead our B2B marketing efforts and drive sales-assisted growth for VEED
- In this role, you'll develop and execute comprehensive marketing strategies to generate qualified leads, increase pipeline, and support our enterprise sales team
- Demand Generation
- Develop and implement multi-channel demand generation strategies to drive Marketing Qualified Leads (MQLs) and pipeline growth
- Create and manage integrated marketing campaigns across digital advertising, email, content marketing, events, and other channels
- Collaborate closely with sales leadership and growth team to align marketing efforts with revenue goals and support pipeline acceleration
- Utilize marketing automation tools to optimize lead nurturing programs, including lead scoring and segmentation
- Strategic Planning
- Define key market segments and develop targeted positioning and messaging for enterprise audiences
- Collaborate with User Research and Data teams to conduct market research and competitive analysis to inform marketing and product strategies
- Collaborate with product management to shape the product roadmap based on market insights
- Develop and manage the enterprise marketing budget, ensuring efficient allocation of resources
- Performance Measurement
- Establish benchmarks and KPIs for marketing performance, with a focus on MQLs and pipeline contribution
- Monitor and analyze campaign metrics, including conversion rates, cost per lead, and ROI
- Provide regular reporting on marketing's impact on pipeline and revenue to executive leadership
- Brand & Reputation
- Help define differentiated enterprise brand, within VEED brand guardrails
- Collaborate with relevant teams to drive word of mouth at scale - case studies, reviews, other social proof etc
- PR - work with PR agency and consultants are appropriate to ensure VEED is achieving relevant placements to become more top of mind as an enterprise solution
- Thought Leadership - lead the development and launch of thought leadership pieces designed to increase our credibility and reach
- Identify partnerships that help us become better known and respected as an enterprise solution. Define co-marketing programs and other opportunities (e.g integrations)
- Team Leadership
- Manage and mentor a team of marketing professionals
- Foster collaboration across marketing, sales, and product teams to ensure alignment on go-to-market strategies
Salary benchmarks
Our take
Video is the fastest-growing form of content on the internet, with 78% of people watching online videos every week, and 55% every day. Editing video, however, remains a pain point for creators and marketers alike – who have to rely on bloated legacy platforms, the same tools used for feature films.
VEED is an online tool that aims to make video editing as simple as possible. With a user interface stripped down to the bare essentials, VEED allows creators and marketers to edit videos, add subtitles and credits, and share and distribute the end product. By specifically focusing on the needs of a social media-first audience, the founding team have created a product that integrates seamlessly with key platforms and can be used without training.
The platform has grown significantly since its launch in 2018, and now boasts hundreds of thousands of monthly active users, and month-to-month growth. The founders have ambitious growth plans for the coming decade as they build out their team and grow their user base to become the online video editing platform of choice.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Feb 2022
$35m
EARLY VC
Total funding: $35m
Company benefits
- Monthly subsidy program to cater to different types of benefits for people. We give our employees the flexibility to choose how they want to spend the subsidy amount
- Unlimited holidays- We value that you get more time with your family& friends and for things you love outside work
- Home office set up- our partnership with Hofy ensures that you have a catalogue of IT equipment options to choose from
- Free access to Spill- our mental health support partner
- At VEED we are hybrid, enabling teams and individuals to design their day and integrate work and life.
Company values
- Win Together (push for excellence and win as a team)
- Say it Straight (be candid, courageous and respectful)
- Raise the Bar (Go all in and own it)
Company HQ
Westminster, London, UK
Articles
Leadership
Sabba Keynejad
(CEO & Co-founder)Joined creator platform Vidsy as an early design employee before freelancing as an Interaction Designer.
Timur Mamedov
(Co-founder)Graduate of King's College London and former Software Engineer at BT.
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