The rise of eCommerce has provided fertile ground for brands to globalize their business operations and reach customers around the world, yet language barriers can prevent such progress. Tools such as Google Translate facilitate the quick translation of most major languages, but these results are often not grammatically correct, requiring the expensive services of professional translators to ensure every translation is perfect.
Smartcat provides an AI-driven translation platform for businesses, allowing them to translate online business content professionally to facilitate brand globalization. The company achieves this by leveraging AI to match businesses with language professionals who specialize in specific content areas, whilst also providing a translation management and payment automation system.
Whilst there is no denying that ever-improving free online translation services will present obstacles for Smartcat, the company recognizes that the results from such solutions are not sufficiently accurate for professional online content. As such, it believes it has a comfortable niche to operate within, benefiting from its place in the roughly $50 billion translation industry.
Freddie
Company Specialist at Welcome to the Jungle