SEO Content Editor, Spotlight Sports Group

• Strong organizational skills and a keen eye for detail
• Excellent communication and interpersonal abilities
• A deep understanding of user intent and conversion
• Outstanding project management skills
• A proven track record of effectively managing KPIs and ROI, including analyzing results and explaining variances from targets
• Proficiency in data handling, with experience in Excel and/or Google Sheets
• Previous experience in content editing, either in a prior SEO role or Editorial role
• Familiarity with working with content in Google News, Top Stories, and Google Discover
• Experience with Google Analytics, Google Search Console, and Google Publisher Centre
• Proficiency with SEO tools such as Semrush, Ahrefs, Screaming Frog, Botify, Accuranker, or similar platforms

Desirable

• We are seeking an SEO Content Editor to report directly to the US Managing Editor
• In this role, you will be responsible for implementing the evergreen content strategy across Pickswise and multiple group-agreed media partnerships
• The successful candidate will not only manage, maintain, refresh, and optimize evergreen content, but also play a pivotal role in supporting the editorial team to optimize their content and target trending stories within the industry
• Creation and management of evergreen content that drives traffic and converts users
• Providing comprehensive content briefs to ensure high-standard, keyword-targeted, and SERP-optimized content production
• Regularly updating and maintaining evergreen content to ensure freshness, relevance, and year-round optimization
• Managing conversion for all evergreen content, including implementing unique click tracking and affiliated links to track and understand value
• Creating and maintaining the sporting calendar and content roadmap to identify and plan new content for fresh topics and events
• Delivering clear and concise reporting, encompassing traffic, keyword rankings, engagement, and conversion
• Auditing and enhancing internal linking across the site
• Taking charge of Publisher SEO, ensuring content is well-optimized and published in line with SEO best practices
• Assisting the Managing Editor(s) in content planning and curation based on keyword data, trending topics, and seasonality
• Promoting SEO within content by providing helpful resources and leading training workshops to upskill and implement SEO best practices
• Monitoring performance in Google News and Top Stories, testing new approaches to enhance reach and visibility