Senior Growth Analytics Director, Athletic Greens
$185-245k
Natural health supplements
Job no longer available
Natural health supplements
201-500 employees
Job no longer available
$185-245k
201-500 employees
Company mission
To empower people to take ownership of their health.
Role
Who you are
- Bachelor's degree in business, marketing, statistics, economics, or a related field; MBA or advanced degree in a related field preferred.
- 10+ years of experience in marketing analytics, with a focus on digital marketing and e-commerce.
- 5+ years experience in a subscription business in CPG, SaaS or consumer digital product.
- Strong leadership and people management skills, with experience leading teams of analysts.
- Strong understanding of marketing analytics tools and technologies, including attribution modeling, marketing mix modeling, customer segmentation, and A/B testing.
- Excellent data visualization and storytelling skills, with the ability to present complex data simply and compellingly.
- Strong strategic thinking and problem-solving skills, with the ability to develop data-driven insights that inform business decisions.
- Excellent communication and collaboration skills, with the ability to build strong relationships with cross-functional teams.
- Experience working with large datasets and data visualization tools, such as SQL, Python, Tableau, or Power BI.
- Expertise in work management frameworks and coaching a team in their ability to scope, commit and deliver.
- Proven experience identifying opportunities for improvement, defining a maturity plan, and executing that plan across the team and the company.
- Exemplifies a strong growth and ownership mindset with the desire to thrive in a fast-paced environment.
- Excited to be collaborating with marketing teams in a global, high-growth, late-stage private customer-focused company.
- A full life outside of work with personal passions and hobbies!
What the job involves
- Develop and execute a comprehensive marketing analytics strategy, maturity plan and program plan to support AG's overall marketing goals and objectives.
- Coach and develop an analytic team members to ensure the team meets commitments and needs of our growing and evolving company.
- Lead a team of analysts to drive analytics initiatives and provide insights to support decision-making across the marketing organization.
- Consistently communicate the impact that you and your team make on the business and ensure that your team communicates clearly on their outputs to their business partners.
- Partner with the data engineering team to develop a data platform that enables efficiencies and accuracy across the analytics team.
- Lead the maturity of experimentation and a/b testing capabilities and efforts to identify growth opportunities and test hypotheses to improve business outcomes.
- Mature the analytic team’s project management processes to ensure larger initiatives are well communicated, delivered on time, and meet quality expectations.
- Partner with marketing leadership to ensure their marketing dashboards and reporting needs are met.
- Provide insights and visualization recommendations to the analytics and marketing leadership team.
- Collaborate with the marketing team to evolve marketing campaign KPIs, and report on campaign performance to provide insights for optimization and identify opportunities for growth.
- Lead data strategy programs across the data teams to ensure data accuracy and completeness and evolve and support the development of customer segmentation models to drive personalized marketing campaigns.
- Proactively develop evolutions to our LTV & customer retention reporting and analysis. Partner with executives and marketing to ensure the company understands the health of the customers they are acquiring.
- Lead the development of attribution modeling and marketing mix modeling to evaluate the impact of marketing initiatives on business outcomes.
- Stay up to date on industry trends and best practices, and recommend new data sources and analytics tools to improve our analytics capabilities.
- Build strong relationships with key stakeholders across the organization, including the executive team, to communicate insights and recommendations that drive business growth.
- Work closely with the product team to develop data-driven insights that inform product roadmap decisions.
- Ensure compliance with data privacy and security regulations, and maintain data governance policies and procedures.
Our take
The health and wellness market is growing exponentially, with rising concern over personal health from consumers across demographics. But many offerings, particularly in the field of nutrition, can be difficult to implement into daily routines or come with middling scientific backing. Athletic Green supplies health supplements that are NSF certified for sport, follow the latest in nutrition science, and require only a dose per day.
Athletic Green’s foundational nutrition drink, AG1 combines 75 vitamins, minerals, and whole-food sourced nutrients in one daily serving, and boasts improvements to gut health, immunity, energy level, and post-exercise recovery – filling nutrient gaps in a way that is convenient for day-to-day use. Aligning with its belief that nutrition is a human right, the company partners with charities such as No Kid Hungry, as well as actively and visibly acting to operate sustainably.
Athletic Greens raised significant funding in 2022 that is helping to grow its subscriber base and solidify its presence as a global nutrition brand. It is achieving this through increased distribution, continued scientific research and new product launches. In 2023, Athletic Greens was awarded the Outstanding Emerging Business Award at the HUman Insights Summit, reflecting its work for self improvement through customer feedback.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2022
$115m
LATE VC
Total funding: $115m
Company benefits
- Remote Working Environment
- Unlimited Vacation
- 401k
- Medical, Dental and Vision
Company HQ
Wilmington, DE
Leadership
Chris Ashenden
(CEO)Founder and Chairman of Da Alegria (Give Joy) Foundation.
Share this job