Creative Director, Misfits Market
$160-170k
Plus employee stock options commensurate with experience
Online marketplace for fresh organic produce
Be an early applicant
Online marketplace for fresh organic produce
201-500 employees
Be an early applicant
$160-170k
Plus employee stock options commensurate with experience
201-500 employees
Company mission
To democratise access to high-quality, affordable organic food, while reducing food waste.
Role
Who you are
- 8-10 years of experience in visual design/creative leadership, with direct-to-consumer brand experience (agency or in-house) and packaging-focused work
- A standout portfolio demonstrating leadership-level visual design across digital, email, motion, and editorial formats, with a proven track record of elevating brand systems
- Deep expertise in typography, layout, grids, color theory, and visual storytelling
- Proven experience designing for paid and organic social, email design systems, landing pages, out-of-home, and motion graphics; interest or experience with packaging regulations, print production, and private label branding is a plus
- Experience planning and directing photo/food shoots
- Proficiency in Adobe Creative Suite and Figma; After Effects or equivalent motion design skills strongly preferred
- Substantial experience leading and managing external agencies/freelancers, with excellent briefing, milestone management, and QA
- Excellent collaboration and communication skills; capable of leading cross-functional initiatives and providing/receiving constructive feedback
- Ability to manage multiple, complex projects with tight timelines in a fast-paced startup environment
- Motion design fluency (basic to advanced) for social and product storytelling and TV experience is a plus
- Knowledge of design systems and scalable component libraries for web and email
What the job involves
- We’re seeking a Creative Director with a strong track record of strategic brand stewardship and hands-on creative leadership
- You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging. This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging
- You’ll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale. Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment
- Directly manage a creative team, overseeing performance, growth, and workloads
- Coach for career development, provide ongoing feedback, set objectives, and create development plans aligned with company goals
- Foster a collaborative, inclusive creative culture; mentor direct reports and product design team members (dotted line relationship) and elevate overall design craft and storytelling
- Own and evolve the visual identity system: brand guidelines, typography, color, grids, imagery, iconography, and motion language; ensure brand consistency across all channels
- Lead and supervise external creative production partners (including agencies freelancers for TV, OOH and other activations) for private-label packaging, including briefs, milestones, QA, and final approvals
- Translate brand strategy into compelling concepts and executions that drive business outcomes
- Set strategic direction for digital campaigns (organic and paid), email design systems, landing pages, and motion assets; align with Product, Marketing, Merchandising, and overall business goals and collaborate closely with UX designers on the Product team
- Review, critique, and approve concepts and deliverables across formats; uphold a high standard of polish and consistency
- Oversee private-label packaging projects as part of a broader brand program; collaborate with external partners and internal teams to ensure packaging aligns with brand narrative and production requirements
- Ensure package design balances quality shelf impact with the creative needs of a digital first business
- Create and curate high-quality visual assets across digital campaigns, social, storefront, internal comms, and photography
- Plan and direct photo shoots, including shot lists, prop sourcing, and on-set direction; tell compelling brand stories through imagery
- Lead design for email systems, landing pages, and motion graphics; collaborate with Product on performance considerations for landing pages (conversion, accessibility, responsive design)
- Maintain consistent design language across motion assets and interactive experiences
- Partner with the Content Director and other brand marketing team members to develop integrated campaigns and maintain unified branding
- Lead design reviews, provide actionable feedback, and mentor the design and video team; foster a proactive, collaborative environment
- Define and optimize workflows, timelines, and quality controls for internal work and external agencies
- Maintain asset libraries, version control, and documentation of brand standards
- High-impact role shaping the brand’s visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership
- Collaborative, purpose-driven culture with opportunities to influence product and brand strategy
Our take
Quality control within the grocery industry has often assumed that people do not want to buy misshapen food, resulting in huge waste levels. Thing is, many consumers are happy to purchase 'ugly' produce if it is tasty and cost-saving, which is where Misfits Market comes in.
The company offers subscription boxes of 'ugly' fruit and vegetables, allowing users to choose which products they want within their package. Memberships are free and, because Misfits Markets is sourcing produce that would otherwise be wasted, it saves retailers money at no additional cost to the consumer.
Several platforms for the sale of 'ugly' produce have arisen over the last few years, but Misfits Market remains a competitive option. The company has also expanded to provide meat, seafood, and other packaged goods - expanding its capabilities through smart acquisitions and partnerships, and becoming a $500 million revenue business in the process.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$225m
SERIES C
Apr 2021
$200m
SERIES C
Total funding: $526.5m
Company benefits
- Unlimited PTO
- Flexible work location with remote availability
- Free Misfits Market subscription
- Multiple health, dental, and vision plan options
- Life Insurance
- 401k plan
- Commuter benefits
Company HQ
Bensalem Township, Delanco, NJ
Leadership
Abhi Ramesh
(Founder & CEO)Started their career as an Operation HOPE Consultant, before studying at the University of Pennsylvania and co-founding Altair Prep and StoreTok. They started the Horizons School of Technology in 2015 before founding Misfits Market.
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