Marketing Project Lead, Coda
$130-180k
+ Equity
Collaborative online documents
Job no longer available
Collaborative online documents
201-500 employees
Job no longer available
$130-180k
+ Equity
201-500 employees
Company mission
To bring words, data, and teams together.
Role
Who you are
- 8+ years of industry experience in marketing, within the B2B tech industry
- Exceptional analytical, quantitative, problem-solving, and critical-thinking skills
- Proficient in a wide range of marketing technology tools and platforms
- Experience communicating insights and promoting change with senior Go-to-market leaders
- Experience with B2B marketing strategies, demand generation, and lead management processes
- Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Knowledgeable about marketing best practices and multiple marketing channel execution
What the job involves
- Spearhead a marketing center of excellence, incorporating project management, budgeting, marketing technology, coordination of data insights and optimization initiatives
- GTM Foundations:
- Develop our marketing technology stack, manage the performance of our campaigns, and work with partners — serving as the interface to finance, operations, and other functions as necessary
- Reporting and Optimization:
- Define key marketing metrics and work with our analytics partners to package them into reports and dashboards to establish the overall performance of the marketing team and programs
- Deliver key insights and recommendations to optimize the performance of the marketing department and marketing programs/campaigns
- Planning and budgeting:
- Manage marketing budgets, allocate resources effectively, optimize ROI on marketing spend, and manage marketing effectiveness tracking projects with the finance team
- Project Management:
- Continuously review and improve marketing processes to enhance efficiency, scalability, and collaboration across teams
Our take
Productivity platforms have traditionally been dominated by two central players: Google Workplace and Microsoft 365. Such product suites usually provide separate applications for editing documents and spreadsheets. Coda argues that this division is artificial and ultimately, hampering internet progress.
Instead, Coda makes documents feel more like apps. The startup offers customizable and collaborative documents. As the world shifts towards a hybrid work culture, teams and companies need new productivity tools to adapt their work processes, and Coda is fulfilling that need.
After reaching ‘unicorn’ status in 2022, Coda is starting to truly take on the big boys of Microsoft and Google while developing totally new revenue streams. Users can now create “Packs” that tie into third-party services—for instance, with a page that updates Shopify listings remotely or automates sending Slack messages—and can sell those Packs to other users with Coda taking a fee.
The startup’s main competitor for now is really Notion. The online documents tool has a great deal more name-recognition than Coda. However, a lot of that recognition can be put down to differing strategies - Coda is making much better headway with its B2B approach. In reality, features like Coda’s Packs are creating productivity magic for businesses; driving serious revenue for the growing company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
Aug 2020
$80m
SERIES C
Total funding: $300m
Company benefits
- Equity
- Medical, dental, and vision plans
- 100% paid parental leave - Recovery (6-8 weeks) and bonding (12 weeks)
- Flexible vacation time
- Remote options
- Lunch provided daily and delicious snacks to enjoy in the office
- Travel to in person company events, such as our quarterly hackathons
- $150 per month to cover personal internet and mobile phone costs
- $350 per month lifestyle stipend to cover expenses related to wellness, fitness, meals, and more
- $2k annual education stipend for professional development
Company HQ
Financial District, San Francisco, CA
Leadership
Alex DeNeui
(CTO)Previously Staff Software Engineer at Google. Co-founded another documents company, DocVerse, and prior to that worked at Microsoft as a Program Manager.
Shishir Mehrotra
(CEO)Previously VP of Product at Youtube. Before that, worked as Director of Program Management at Microsoft.
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