Director of Solutions Marketing, DoubleVerify
$118-224k
Software platform for digital media
Job no longer available
Software platform for digital media
1001+ employees
Job no longer available
$118-224k
1001+ employees
Company mission
DV's mission is to give advertisers clarity and confidence in their digital investment - across buying platforms, channels and media formats.
Role
Who you are
- Bachelor's degree in marketing, communications or a related field
- 5+ years’ experience with communications and/or field marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
- Experience executing market analysis and developing collateral in PowerPoint and other creative software
- Experience with lead-generation capabilities within Salesforce or similar CRM
- Experience with marketing automation platforms such as Marketo
- Ability to work independently and/or facilitate communications across functional teams
- Excellent written and verbal communications skills
- Experience thriving in a fast-paced, team-based environment
What the job involves
- Partner with sales leadership to understand pipeline and revenue targets and develop a communications plan and programs that help acquire new customers, accelerate deals and expand current customer deployments
- Develop and execute an account-based communication plan for top 30-40 customers and a lead-gen/nurturing program for mid-market customers under the guidance of sales strategy
- Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials and RFIs/RFPs
- Maintain RFI/RFP playbook
- Participate in sales team calls, in-person meetings and planning sessions
- Help define KPIs and regularly communicate results
- Partner with product marketing for competitive intelligence and to create of data-driven insights/materials that can be leveraged to fuel sales
- Engage top customers to participate in events and marketing activities (campaigns, co-sponsored events, press, testimonials)
- Help build the infrastructure for support of global sales teams
- Ensure consistency in messaging and style across all communications based on messaging playbook and style guidelines
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. A 2021 IPO was followed by two rounds of funding and several product releases, including a tiered brand suitability tool as well as key executive hires.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Health and Fitness Reimbursement
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
- 401k
- Healthcare coverage
- Virtual company events
- Tuition reimbursement
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO (Not Founder))Previously worked as Executive Vice President of Nielsen. Also served as CEO of Telaria and Recruitics.
Salary benchmarks
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