Product Marketing Manager, Xero
Small Business Platform
Office located in San Mateo, CA
Accounting software for small businesses
Posted today
Accounting software for small businesses
1001+ employees
Posted today
Office located in San Mateo, CA
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Your background includes successfully launching high-visibility products and navigating complex change management scenarios for customers and partners
- You bring a proven ability to translate deep customer insights into strategic marketing plans and compelling messaging frameworks
- An analytical mindset allows you to act as a data-driven strategist, developing insight-led plans that achieve commercial targets
- You possess the communication skills necessary to influence senior stakeholders and articulate complex technical concepts in clear, human language
- A natural curiosity for how products work helps you get hands-on with features to truly understand the value they provide to users
- Experience working within an agile environment or a SaaS organisation helps you handle the pace and ambiguity of a fast-growing tech landscape
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- As the Product Marketing Manager for Small Business Platforms, you will play a pivotal role in evolving the core features that accountants, bookkeepers, and small business owners rely on every day
- You will take ownership of positioning and marketing global feature sets, ensuring that our core accounting workflows are not only efficient but provide clear, actionable value to our customers
- By bridging the gap between complex product initiatives and customer needs, you will help grow adoption and ensure businesses have the tools they need to thrive
- Your work will directly contribute to a stronger global economy by empowering small businesses with sophisticated technology
- You will become the go-to expert for priority customer segments, crafting clear propositions that resonate across multiple regions
- By collaborating with product and go-to-market teams, you will turn technical innovations into compelling stories that drive real-world impact and help make running a business beautiful
- You will join a high-growth Product Marketing team specifically focused on our Small Business Platforms and the core Xero Blue accounting app. Based across Melbourne and San Mateo, this collaborative group works closely with product managers and designers to bring a holistic view of customer needs to the heart of our development process
- Launching and scaling critical, AI-powered updates to the core accounting engine, specifically focusing on Smart Document Capture and Automated Bank Reconciliation
- Developing and executing a comprehensive monetization strategy for these high-profile, AI-driven features
- Creating a full-funnel, 360-degree go-to-market plan that provides visibility from the c-suite to our global customer base
- Building internal sales enablement resources and product playbooks to upskill our global customer teams
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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