Sales Development Representative, Kantar
Data, insights and consulting company
Be an early applicant
Data, insights and consulting company
1001+ employees
Be an early applicant
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- A proven track record (2+ years) of hitting and exceeding sales targets in a commercial role such as Sales Development Representative, Account Executive, or a similar sales role
- Strong ability to identify profitable opportunities and build long-term strategic client relationships
- A commercial "hunter" mindset, with and eagerness to follow through on leads and the persuasive skills to influence strategic decision-making
- Good listener and flexible narrator who systematically adapts their communication to their audience
- Adaptable and open to new content and unforeseen circumstances; comfortable with a consultative sales process
- Exceptional ability to collaborate effectively within a matrix structure in order to harness the capabilities of our experts to craft a winning proposal
- Fluency in both Dutch and English
What the job involves
- The Sales Development Representative will be responsible for generating new business and driving revenue growth across all Kantar solutions
- The Business Development function is influential in fundamentally enabling Kantar in its increase in commercial behaviour across the whole of Kantar
- You will collaborate with our Insights experts and Client Delivery teams to identify and pursue sales opportunities, leveraging Kantar’s unique market research solutions
- Significantly grow and generate new business year on year, by achieving annual sales goals and revenue targets
- Drive sales across all solutions by articulating compelling value propositions
- Collaborative selling, working closely with the Product Leads, Solution Area Leads, Client Leads, and the broader business areas across Kantar
- Create and execute against a sales action plan, targeting clients and prospects that would benefit from Kantar's innovative solutions
- Track all sales activity through relevant tools, from prospecting and qualification to closing
- Actively scope out new business opportunities, with new logos and new client buying points, through your established network, CRM tools, and data analysis
- Respond with great speed and thoughtfulness to inbound leads and maximise your sales list potential
- Lead demonstrations on the transformative potential of our solutions and platforms (such as Kantar Marketplace), focusing on unique selling propositions with a keen eye toward competitors
- Work within a matrix structure to harness the capabilities our client leads and solution experts to win
- Handle in-depth knowledge of products and technologies, competitors, and market conditions, while pulling in the relevant Kantar domain experts to close the sale
- Your key outcomes:
- Achievement of annual sales and profitability targets; optimisation of your sales conversions
- Unlock new business with new buying points within existing clients
- Strong pipeline of activity with prospects for new and established clients for driving year over year growth – achieving outreach, demo, and sales targets
- Active participant in Sales Pushes, both locally and globally, levering existing solutions as well as maximising new solution/platform feature launches
Application process
- End Date: September 12, 2025
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
London, UK
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
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