Marketing Business Partner, Advania UK

• B2B marketing experience, ideally in technology, IT services, or VAR/partner-led environments
• Proven experience owning strategy, planning, and hands-on execution
• Experience developing and executing co-marketing initiatives with vendors or partners
• Strong understanding of marketing technology stacks, particularly HubSpot and Dynamics
• Practical working knowledge of LinkedIn, GA4, and core digital channels
• Experience working closely with sales teams on handover and conversion
• Commercial mindset with understanding of sales pipelines and partner-influenced buying cycles

Desirable

• The Marketing Business Partner (VAR) is responsible for end-to-end marketing ownership for Advania UKI’s VAR business, working closely with Sales, the Head of Partner Marketing, and the Alliance team to drive partner-led pipeline growth
• This role owns marketing strategy, planning, and hands-on execution across vendor and alliance-driven GTM motions, acting as a trusted partner to Sales and Partner stakeholders
• The role is accountable for delivery, sales handover, follow-up, and conversion outcomes, ensuring co-marketing activity with vendors translates into measurable commercial impact
• The role leverages the Campaign Delivery & Digital team for specialist execution support but retains full accountability for performance and results
• What Success Looks Like:
• Clear, consistent pipeline contribution from direct and partner-/vendor-led activity
• Strong alignment between VAR sales priorities, vendor strategies, and marketing execution
• Effective sales handover and follow-up driving improved conversion rates
• Marketing recognised as a credible growth partner by Sales and Alliance teams
• Measurable contribution to VAR pipeline and revenue growth
• Act as the primary marketing owner for the VAR business and aligned vendor portfolios
• Build deep understanding of vendor propositions, partner programmes, incentives, and co-op models
• Translate VAR sales priorities and vendor growth goals into clear GTM strategies and plans
• Own marketing decisions, trade-offs, and outcomes
• Define VAR-focused GTM strategies including target audiences, propositions, partner overlays, and channel mix
• Build and deliver integrated marketing plans aligned to sales targets, vendor priorities, and buying cycles
• Retain full accountability for execution and results across all campaigns
• Leverage the Campaign Delivery & Digital team for digital, design, and specialist execution support
• Partner closely with VAR sales leadership and account teams to align marketing activity to opportunities and targets
• Define and support clear handover processes for qualified opportunities and partner-/vendor-sourced leads
• Operate confidently within the marketing technology stack particularly:
• HubSpot (campaigns, workflows, lifecycle management, basic reporting)
• VAR CRM / Microsoft Dynamics (lead progression, opportunities, and pipeline linkage)