Head of GTM & Demand Generation, Doctor Care Anywhere
£80-88k
+ Bonus
3+ days a week in office
Online GP platform and app
Be an early applicant
Online GP platform and app
501-1000 employees
Be an early applicant
£80-88k
+ Bonus
3+ days a week in office
501-1000 employees
Company mission
To make healthcare transparent.
Role
Who you are
- You don't need all of these - if you're strong on 1-2 and willing to figure out the rest, that works
- Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else
- Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions
- Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work
- Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance
- Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect
What the job involves
- You'll own lead generation end-to-end
- This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed
- You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows
- Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works
- Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging
- Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment
- Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
- Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest
- Generate qualified leads and meetings for the Sales team
- Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
- Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -
- Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI
- Track against core KPIs and objectives, with a clear indication of what works and what doesn’t
- Why You’ll Love Working Here:
- Work closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible
- You’ll have real ownership from day one, shaping systems, processes, and lead generation your way
- This is a role for someone who thrives on autonomy, accountability, and problem-solving
Application process
- Application Deadline: 9am Wednesday 9th September 2026
Salary benchmarks
Our take
There are mixed opinions about virtual GP services and various ideas around what can and can’t be treated virtually. In recent years, the growth of online doctoring services has exceeded what we probably thought possible. Many are not signed up to an in-person GP anymore and rely on apps like Babylon Health or Doctor Care Anywhere, an online healthcare platform and application.
Founded in 2013, Doctor Care Anywhere not only offers services to individuals, but companies are also able to sign up employees, which further expands the company’s reach and exposure. And the company launched a mental health programme proposition in 2021, highlighting the ongoing work the practice does alongside its day-to-day appointments and referrals.
2026 was an exciting year for Doctor Care Anywhere. The company partnered with Tandem Health and will deploy its AI medical operating systems on its platform. Moreover, Doctor Care Anywhere acquired Outcome Diagnostics and Medic Spot, an important step in its growth strategy. These moves signify that Doctor Care Anywhere is at the forefront of the UK digital healthcare market.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (1 round)
Jun 2020
$18m
CONVERTIBLE
Total funding: $18m
Company benefits
- 👩⚕️ Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!
- 💰 Company Bonus: We love rewarding our team for their dedication and achievements
- 🏝️ 25 Days Holiday + Bank Holidays: You've earned it! Enjoy time off to recharge, explore, and make incredible memories
- 🎁 Birthday Day Off: Go and celebrate however you like!
- 🧘♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
- 🌈 Charity Days: Join us in giving back to the community! We're all about making a difference together
- 👶 Enhanced Maternity and Paternity Pay: We've got your back with extra support during this special time
- 🚴 Bike2Work Scheme: We love an eco-friendly commute!
- 🌐 Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine
- 🏡 Hybrid Working: An agile and autonomous hybrid work environment
- 🚀 Development Opportunities: Get ready to grow, learn, and make strides in your career!
- 🌍 30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year
Company HQ
Marylebone, London, UK
Leadership
Laura O'Riordan
(CEO)Previously the Vice President of eMed Digital Healthcare, Head of Operations at the Good Care Group and Care UK.
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